Innovations In Retail

The Era of Display

The ‘experience economy’ – an idea that the brand experience is as much of a sellable proposition as the product itself – has compelled marketers to re-evaluate the customer’s experience at every touch point. Of late, the rapid uptake of technology and online shopping has fueled greater emphasis on digital experience. However, the fact remains that consumers have not stopped wanting to experience a product or brand in person. They just need an environment or experience that makes them want to come in-store.


Young Designers Win Hansgrohe Design Prize

This year’s Hansgrohe Prize for design ideas relating to sustainable use of water has been successfully concluded. Students and designers from 24 countries submitted 364 creative ideas for ‘Efficient Water Design: Digitalising the Modern Bathroom’. This is the sixth time young designers have been invited to compete for the Hansgrohe Prize, held in conjunction with the international iF Concept Design Award.
The expert jury, comprising of Philippe Grohe and Jan Heisterhagen (Hansgrohe SE, Schiltach), as well as Andreas Haug (Phoenix Design, Stuttgart), awarded the seal of design on June 17 in Hamburg to five exciting digital bathroom ideas from Finland, Sweden, Slovenia, Romania and Germany, and distributed €5,000 in prize money. The first and second place winners were notable in their use of nature as a source of inspiration for their creative and innovative ideas.


We are Revolutionising Retail

From fire to wheel, from sticks to steel, human beings have always been fascinated with technology and innovation. Technology, undoubtedly the prime driving force throughout our journey from caves and initial settlements to modern cities and high-rise buildings, is shaping an entirely new future for human civilisation. Today, man demands cutting-edge technology in all spheres of life. Similar expectations in the sanitary fittings industry are, therefore, not misplaced as this is one aspect of life that one engages with every day, multiple times.


New Concept with 7 Experience Dimensions is Compelling!

Clear increase in area - now in 18 rather than 16 exhibition halls - to the tune of 2,500 exhibitors from all over the world; extensive programme of side events; optimal preparation enabled by 100% revamped web portal; exhibitor database and Ticketshop now online

Press Release

Brand Ambassador Shah Rukh Khan Unveils hindware Dreambath App & Coffee Table Book

World’s first bathroom-theme app and book aim to help consumers style their bathrooms with expert designer themes


“Want to be Seen as Young & Vibrant ...”

In an exclusive interaction with Sourcing Hardware, executive director & CEO of H&R Johnson Joydeep Mukherjee outlines efforts the company is making to connect with a younger generation of homeowners.

BAU 2017

A Look into the Future

The key themes of Intelligent facades—Digital design, construction and management—Smart buildings—Living and Building 2020) will be explored at BAU and explained in several special shows, from a range of different viewpoints and aspects. BAU is working closely with a number of high-profile partners in putting together this program. Here´s an overview:


Display Centres Can Never be Sale Points

The retailing landscape is changing, and so is hardware retailing. More and more people are waking up to the idea of better displays, training, and providing comprehensive product information to the customer. There is a gradual shift towards a more informed and matured market. It makes sense to invest in displays and empolyee training  in order to explain the installation of the products, the applications, as well as the technical specifications.


No More Parched Throats

The people in water stressed areas around Ratnagiri, in Maharastra, have quite something to cheer about. The fourth phase of the pipeline construction in Kolambe village of Ratnagiri has been completed. So far three water schemes have been implemented in the Kolambe region, while the fourth was inaugurated on May 2 in the presence of members of the gram panchayat and 200 villagers from the region. In addition to digging new wells, the old wells have been rebuilt. A water filtration unit has been installed in one of the wells at Bhatye. Now 15 lakh litres of water can be distributed to the villages of Bhatye and Phansop through water tanks during the summer.


Customers Do Not Buy Products, They Buy Experiences

The modular kitchen business has transformed retailing like none other; in fact no other building product has evoked so much passion, both within the customer and the seller, as this piece of furniture. But the business has become highly complex, and the seller’s success depends hugely on the integrity of his supplier.

Sameer Patel, promoter of Gujarat-based Evershine Olive Group, has been quick to realise the potential of an organised sales network in this custom-driven industry. Within two years he has built a network of 46 Arancia Kuchen showrooms across India. In fact three franchises are slated to come up in Trichy (Tamil Nadu), and in Kochi and Trichur in the state of Kerala by September. And he has set a target of 75 franchises by 2018.

Patel shared with Sourcing Hardware his perspective of retailing, and the road ahead for the kitchen business…

Nippon Paint Launches Wood Coatings

Chennai-based manufacturer of high quality paints and coatings for automotive refinish, industrial and decorative sectors, Nippon Paint is brining a unique and exquisite range of wood coatings to India. The company has forged an alliance with Italy’s IVM Chemicals and set up a new Wood Art division. Under this division, this partnership will promote and market Nippon Paint’s existing wood coating products based on Japanese technology, as well as IVM Chemicals’ leading international brands Milesi, Ilva and Croma Lacke.

Masonite Opens Delhi Experience Centre, Will Appoint Franchisees

Having established its presence in the B2B space, the US-based membrane door manufacturer Masonite is now looking to strengthen its B2C presence in India. The company also wants to replicate the top-of-the-mind recall that it enjoys in the B2B segment, in the end consumers’ mind. Besides promoting through print, hoardings and various other BTL activities in shopping malls, the company has now opened up its first experience centre in India, at Saket in New Delhi, in an endeavour to meet this objective.

Aiming for Wall to Wall Coverage

In an exclusive interaction with Sourcing Hardware, Marshalls director Karan Sharma commented, “The Indian wallpaper industry is largely unorganised and it is only very recently that we are seeing the entry of organised players. In terms of size, it would be a Rs 250-300 crore industry. We have been the leader in the market for a long time. We started in 1975 and have been growing steadily and have reached a turnover of about Rs 40-50 crore.”

Housejoy Launches Geo-targeted App in Home Services Space

Amazon-backed Housejoy, a leading at-home services provider in India, has launched the first of its kind geo-targeted technology in all the eight cities that it operates in. The new app interface, along with geo-targeting, will enable customers as well as service providers to look for services and need for services in their vicinity respectively. In a press statement, Housejoy said that the new app and website have been refreshed with a new look with captivating content, transparency in pricing, and clearer information on services across its 12 categories. The mobile website has also been spruced up for a more app-like feel. The entire order can be tracked from the app.

Safezone Introduces New Range of Drawer Systems

Delhi–based SZ Fittings India Pvt Ltd has introduced a new range of drawer systems. This ultra slim magic box drawer system boasts of compact design and the use of high quality material. “It’s a perfect combination of function and fashion,” avers Manpreet Sabharwal, director of the company. He adds that the new launch meets standards of the SGS test, i.e. 100,000 opening and closing cycles with a 45kg load.

Agmeco Studio Comes up in Guwahati

Bathroom faucets and accessories maker Agmeco Faucets has come up with Agmeco Studio, a boutique outlet, to showcase its product offerings in Guwahati. Explaining the idea of boutique stores, managing director Dinesh Aggarwal states that retailers are often unable to provide complete display or are unaware of the technical details of the products. “While bathroom fittings account for around 10% of sales of any retail outlet offering sanitaryware, tiles and other bathroom fixtures, most of the retailers find it difficult to educate the end users about these products.”

Somany Launches ‘Bathroom of Your Dreams’ Campaign

Leading tile and sanitaryware manufacturer Somany Ceramics has recently released an advertisement campaign establishing the feel-good factor around its sanitaryware and bath fitting ranges. Conceptualised by R K Swamy BBDO, based on a storyline with a dose of drama and humour and competent actors, the campaign engages the audience well. The idea that “good dreams happen in the best of settings, and bathrooms become one such perfect setting with Somany sanitaryware and bath fittings” clicks in an instant.

Berger Paints Plans RS 400cr Capex

Berger Paints has lined up a capital expenditure of nearly  Rs 400 crore to strengthen its paints business and double revenues over the next four-to-five years. The company will spend around Rs 250 crore to ramp up the decorative paints manufacturing capacity at Hindupur unit in Andhra Pradesh, and another  `100 crore on its industrial plant in Jejuri near Pune. These decisions were taken at the company’s 92nd AGM held in Kolkata.

Grohe Products to be Installed by EasyFix

Grohe, manufacturer of sanitary fittings and part of Lixil Group, has announced a tie-up with EasyFix, a leading home repair and maintenance services platform. Under this tie-up, EasyFix will provide installation services for online consumers of Grohe’s range of products covering kitchen and bathroom faucets/taps and shower systems, across 11 cities. The scope of services delivery will grow progressively, expanding from 11 cities currently to 35 cities.

Asian Paints to Enhance Manufacturing Capacity

Asian Paints Ltd is investing around Rs 4,000 crore for setting up two manufacturing plants, in Karnataka and Andhra Pradesh. Ashwin Choksi, chairman of the paints major, has stated that “the company would be investing in phases at both these facilities to enable it to service the future demand adequately.” The company has completed land procurement in both the states during the last fiscal and has taken possession of the identified land.


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