Nippon Paint Launches Wood Coatings

Chennai-based manufacturer of high quality paints and coatings for automotive refinish, industrial and decorative sectors, Nippon Paint is brining a unique and exquisite range of wood coatings to India. The company has forged an alliance with Italy’s IVM Chemicals and set up a new Wood Art division. Under this division, this partnership will promote and market Nippon Paint’s existing wood coating products based on Japanese technology, as well as IVM Chemicals’ leading international brands Milesi, Ilva and Croma Lacke.

Masonite Opens Delhi Experience Centre, Will Appoint Franchisees

Having established its presence in the B2B space, the US-based membrane door manufacturer Masonite is now looking to strengthen its B2C presence in India. The company also wants to replicate the top-of-the-mind recall that it enjoys in the B2B segment, in the end consumers’ mind. Besides promoting through print, hoardings and various other BTL activities in shopping malls, the company has now opened up its first experience centre in India, at Saket in New Delhi, in an endeavour to meet this objective.

Aiming for Wall to Wall Coverage

In an exclusive interaction with Sourcing Hardware, Marshalls director Karan Sharma commented, “The Indian wallpaper industry is largely unorganised and it is only very recently that we are seeing the entry of organised players. In terms of size, it would be a Rs 250-300 crore industry. We have been the leader in the market for a long time. We started in 1975 and have been growing steadily and have reached a turnover of about Rs 40-50 crore.”

Housejoy Launches Geo-targeted App in Home Services Space

Amazon-backed Housejoy, a leading at-home services provider in India, has launched the first of its kind geo-targeted technology in all the eight cities that it operates in. The new app interface, along with geo-targeting, will enable customers as well as service providers to look for services and need for services in their vicinity respectively. In a press statement, Housejoy said that the new app and website have been refreshed with a new look with captivating content, transparency in pricing, and clearer information on services across its 12 categories. The mobile website has also been spruced up for a more app-like feel. The entire order can be tracked from the app.

Safezone Introduces New Range of Drawer Systems

Delhi–based SZ Fittings India Pvt Ltd has introduced a new range of drawer systems. This ultra slim magic box drawer system boasts of compact design and the use of high quality material. “It’s a perfect combination of function and fashion,” avers Manpreet Sabharwal, director of the company. He adds that the new launch meets standards of the SGS test, i.e. 100,000 opening and closing cycles with a 45kg load.

Agmeco Studio Comes up in Guwahati

Bathroom faucets and accessories maker Agmeco Faucets has come up with Agmeco Studio, a boutique outlet, to showcase its product offerings in Guwahati. Explaining the idea of boutique stores, managing director Dinesh Aggarwal states that retailers are often unable to provide complete display or are unaware of the technical details of the products. “While bathroom fittings account for around 10% of sales of any retail outlet offering sanitaryware, tiles and other bathroom fixtures, most of the retailers find it difficult to educate the end users about these products.”

Somany Launches ‘Bathroom of Your Dreams’ Campaign

Leading tile and sanitaryware manufacturer Somany Ceramics has recently released an advertisement campaign establishing the feel-good factor around its sanitaryware and bath fitting ranges. Conceptualised by R K Swamy BBDO, based on a storyline with a dose of drama and humour and competent actors, the campaign engages the audience well. The idea that “good dreams happen in the best of settings, and bathrooms become one such perfect setting with Somany sanitaryware and bath fittings” clicks in an instant.

Berger Paints Plans RS 400cr Capex

Berger Paints has lined up a capital expenditure of nearly  Rs 400 crore to strengthen its paints business and double revenues over the next four-to-five years. The company will spend around Rs 250 crore to ramp up the decorative paints manufacturing capacity at Hindupur unit in Andhra Pradesh, and another  `100 crore on its industrial plant in Jejuri near Pune. These decisions were taken at the company’s 92nd AGM held in Kolkata.

Grohe Products to be Installed by EasyFix

Grohe, manufacturer of sanitary fittings and part of Lixil Group, has announced a tie-up with EasyFix, a leading home repair and maintenance services platform. Under this tie-up, EasyFix will provide installation services for online consumers of Grohe’s range of products covering kitchen and bathroom faucets/taps and shower systems, across 11 cities. The scope of services delivery will grow progressively, expanding from 11 cities currently to 35 cities.

Asian Paints to Enhance Manufacturing Capacity

Asian Paints Ltd is investing around Rs 4,000 crore for setting up two manufacturing plants, in Karnataka and Andhra Pradesh. Ashwin Choksi, chairman of the paints major, has stated that “the company would be investing in phases at both these facilities to enable it to service the future demand adequately.” The company has completed land procurement in both the states during the last fiscal and has taken possession of the identified land.

VitrA’s Smart WC Doubles as Bidet

VitrA’s amazing new introduction - V-care smart WC – doubles up as a bidet. Its USP is the nozzle spray that allows users to regulate water as desired. Additionally, a remote control helps in controlling functions like nozzle position, water pressure, and temperature of water and seat. This innovative sanitaryware virtually suits any kind of bathroom.

Benelave Rolls Out New Campaign ‘Looks Good, Works Great!’

Indian sanitaryware major HSIL has launched a new campaign for its Benelave brand, starring actress Kareena Kapoor Khan. Conceptualised by creative agency Caakwan, the brand campaign ‘Looks good, works great’ brings out the seamless adaptation of Benelave and Kareena’s personality traits – individuality, style, strength of character and warmth - that help build, sustain and boost better relations all round.

Commenting on the campaigns unveiling during a Benelave channel partners ‘meet and greet’ with Kareena, in May, the company’s  joint managing director Sandip Somany said, “I am confident that the campaign will connect with the brands’ audience, the new age consumers of emerging India. It will be implemented across more than 50 metros, mini metros and towns.”  

Trojan Plywood Aims for Rs 600cr Turnover in 3yrs

Bengaluru-based MAK Plywood Industries Pvt Ltd, which sells its products under the brand name of Trojan, wants to consolidate its presence down south while putting an expansion plan in motion for the east and western regions. The company is a major player in the south with substantial presence in Kerala. The company has also introduced a ‘lifetime guarantee card’ for all Trojan plywood products.

Somany Opens Exclusive Showroom, Studio in Delhi

Somany Ceramics, one of the key players in the Indian ceramics industry, is further bolstering its presence in Delhi. This April the company has inaugurated a Somany Exclusive Showroom at Rajouri Garden and a Somany Studio in Greater Kailash-III. Both the showrooms offer a wide product range and also exhibit tiles, sanitaryware and bath fittings through state-of-the-art displays.

Kohler Launches Couture Collection of Luxury Faucets

Kitchen and bath fittings manufacturer Kohler has recently launched its Couture Collection of four fabulous faucets and showering lines. The company has associated with fashion designer duo Shivan and Narresh to celebrate the launch of the brand’s luxury collection with a corresponding resort wear line that has been launched by the designers during Amazon India Fashion Week 2016.

CMC to Remodel Flooring at Maruti Suzuki Showrooms across India

Mumbai-based stone flooring supplier Classic Marble Company (CMC) has recently bagged an order from Maruti Suzuki for remodelling its 150 showrooms across India using its Kalinga Stone flooring products. This includes existing showrooms in Mumbai, Delhi, Kolkata, Hyderabad, Bengaluru, Pune, Patna, Ranchi, Udaipur, Jammu, Vapi, Bhopal and Surat.

Dow Corning Opens Building Solutions Centre in New Delhi

The US-based Dow Corning, a global leader in silicones, silicon-based technology and innovation, is expanding its India operations. Last month, in partnership with its distributor Silicon Concepts, the company opened SAHAYOG Building Solutions Centre in New Delhi.

CERA to Set up Tiles Plant in Rajasthan

Sanitaryware major CERA is planning to ramp up its tiles production capacity. Having already set up a 10,000sqm tile manufacturing facility in Andhra Pradesh in JV with Anjani Tiles, the company is eying another plant in Rajasthan. It has finalised the details, and construction of the plant is expected to begin towards the end of 2016.

HSIL’s Building Products Segment Crosses Rs 1,000 cr Mark

Sanitaryware, bath fittings and packaging products major HSIL Limited has posted gross sales of Rs 2,042 crore in FY15-16, up from Rs 1,965 crore the year before. The packaging products division has experienced slight contraction; gross sales fell to Rs 909 crore from Rs 920 crore in previous years.

HIL Bounces Back, Posts Rs 39 cr Profit

Leading fibre cement roofing and green building products manufacturer HIL Limited, part of the CK Birla Group, has clocked net sales of `1,096 crore in FY15-16, which is a marginal decline from Rs 1,108 crore posted the year before. Having suffered a loss in the second and third quarter, HIL finally posted a PBT of `8.06 crore in the fourth quarter. Overall, the company has registered a net profit of Rs 39 crore in FY15-16.


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