HSIL Ltd, India’s leading bathroom solutions company, inaugurated its state-of-the-art concept store Lacasa in Surat, Gujarat. The 3,000 sft experiential store is digitally integrated at every point, to provide a combined online offline experience, where consumers can select products on a smart device and drop them into a screen for expert real-time consultancy to build the bathroom of their choice. This specially designed store takes consumers on an exhilarating journey displaying beautiful combinations of premium and luxury products ranging from faucets, showers, washbasins, chromo showers, bidets to WC’s to build their dream bathrooms. Through this store format, HSIL aims to further reinforce its position as the expert companion for consumers in their bathroom building journey. The store was inaugurated by Sandip Somany, VCMD, HSIL Limited and Manish Bhatia, president – building products division, HSIL Limited.
“HSIL Limited has been instrumental in driving innovation in the sanitaryware industry through its product portfolios and experiential stores. The demand for premium and luxury products in the bathware industry has been on a rise and increasingly consumers are looking at an expert companion to guide them in building their dream bathrooms. Keeping in line with the growing digital trends, we have augmented our stores for a best in class experience to address the needs of varied consumers,” said Sandip Somany, during the launch of the store.
The digitally integrated Lacasa store is being promoted as a unique destination for varied consumers – homeowners, architects and interior designers – offering a real time experience from a wide portfolio of brands, eg QUEO – the luxury brand, Amore – the wellness brand, Hindware Italian Collection and the iconic brand Hindware. Apart from these brands, the Lacasa store will also showcase and offer suites curated by renowned fashion designer Manish Malhotra as a part of the Hindware Design Studio from the latest super-premium brand Alchymi.
On choosing the state of Gujarat, Somany elaborated, “Gujarat is a key focus state for us owing to its tremendous development prospects and increasing per capita consumption. The consumers of Gujarat are well traveled and style-conscious and are looking for bathrooms to match their style statement. Keeping customer delight at the center of it, our new luxury store deepens our commitment and provides for a best in class ‘experiential buying’ experience.”
Sharing his thoughts, Manish Bhatia, said, “Surat has always provided us great brand loyalty which in turn has reinstated our confidence in the market. It is a very mature market where consumers are evolved and take active interest in the bathroom making process and thus expect expert brands like us to handhold them on their journey. Through the launch of our Lacasa stores, we want offer a space to our consumers to explore, the perfect fit to their tastes, preferences and lifestyles.”
According to the company the store’s format is planned keeping in mind the diverse needs of the customer in the region, who enjoy a fine mix of premium and luxury sanitaryware products. The store boasts of differentiated zones for various brands including an exclusive QUEO Luxury bathroom lounge to showcase fashionable collections by renowned international designers Antonio Bullo, Romano Adolini, FedricoTombolini, Chiara Valeri and Antonio Cristofaro.