Architectural glass major Asahi India Glass Ltd (AIS) has launched a web application for its uPVC doors and windows brand AIS VUE. The new offering is a unique web-based application that not only provides users with real time window solutions, but also gives them a chance to view and browse their options.
According to the company, consumers are not very well versed with the process or options available to them when it comes to door and window solutions for homes or offices. This increases their dependency on vendors, interior designers and architects. It is this insight that led to the creation of ‘Design Your VUE’. The company feels that with this application, not only will customers get real time solutions but also they will get a clear understanding of how an application will look in their space, what its benefits are and what products are used.
Commenting on the launch, AIS’ chief marketing officer Vikram Khanna says, “We are excited and hopeful with our new launch. AIS is glad to launch the application as it will help the customers in getting real time door and window solutions and also give them a clear understanding of how an application will look in their space.”
Khanna explains that the user has to fill a form which asks what he is working on, for example is he working on a new project or renovating an existing space. He is then asked to highlight what solution he is looking for. For example, is he looking for energy-efficient solutions, noise cancelling solutions, safety solutions and so on. The user also gets to choose more than two solutions, ie AIS VUE will create a customised solution based on the requirement. The application also allows the user to choose from an array of hardware options.
On the basis of their selections, he is shown the results in the last frame of the app. AIS VUE will give the ideal window/door solution based on the user’s selections and also provide a visual of how the product will look. The user will get to pick the window frame, colour and background view. The app even allows the user to change the colour of the wall to give an idea of how the solution will look.