Amazon-backed Housejoy, a leading at-home services provider in India, has launched the first of its kind geo-targeted technology in all the eight cities that it operates in. The new app interface, along with geo-targeting, will enable customers as well as service providers to look for services and need for services in their vicinity respectively. In a press statement, Housejoy said that the new app and website have been refreshed with a new look with captivating content, transparency in pricing, and clearer information on services across its 12 categories. The mobile website has also been spruced up for a more app-like feel. The entire order can be tracked from the app.

“We are proud to be the pioneer in introducing the geo-targeted technology at scale in the home services segment. Since our launch in January 2015, we have successfully serviced more than one million customers,” says Saran Chatterjee, CEO of Housejoy. Elaborating on the importance of the hyper-local market that forms a strong section of customer demand and loyalty in India, he adds, “It is important to cater to the growing demands of new-age users who are tech savvy. Our new and improved app and website, as well as the service provider app, extend the benefits of ease in access of our service to customers and the service providers.”

In terms of technology upgrade, the Housejoy app has now become hyper-local, with cities being sub-divided into hubs to help better match demand-supply needs. The on-demand model has been put in place to cut down the wait times. The website and app will also feature consumer feedback, videos and other articles to help users in their decision making process. The company aims to strengthen and expand its current customer base and make innovative technology available on the end-users’ preferred mode of connectivity.

Under the hyper-local model, services can be booked with a minimum turnaround time of two hours. “We have geo-fenced the locations which we serve, specific to each of the categories. Orders generated from an area will be served by hubs or professionals designated to it. This increases the utilisation of the service provider by 15-20%,” says Chatterjee. The geo-targeted interface allows users to book services only after they specify a location on the app, a process that is similar to what on-demand cab aggregation platforms like Uber and Ola use.

“Housejoy, as a brand, believes that innovative solutions must cater to the local requirements to build loyalty among customers and service providers, and we will continue to introduce innovations that are easily accessible to them,” Chatterjee shares.