Leading tile and sanitaryware manufacturer Somany Ceramics has recently released an advertisement campaign establishing the feel-good factor around its sanitaryware and bath fitting ranges. Conceptualised by R K Swamy BBDO, based on a storyline with a dose of drama and humour and competent actors, the campaign engages the audience well. The idea that “good dreams happen in the best of settings, and bathrooms become one such perfect setting with Somany sanitaryware and bath fittings” clicks in an instant.

Sanjay Kalra, president–sales & marketing, Somany Ceramics Ltd, said while talking about the new campaign, “For over 45 years now, the name Somany has been synonymous with style, performance, innovation and beauty. And what had been an illustrious legacy in ceramic tiles has now been taken forward to a magnificent range of sanitaryware and bath fittings. Each product in this category is crafted to perfection to cater to those who appreciate the finer things in life. Designed to soothe and stimulate the urbane and sophisticated, the styles range from the contemporary to the neo classical; with some products being crafted by leading designers from Italy.”

On the launch of this engaging advertisement, Charu Malhotra, general manager–marketing of Somany, commented, “We at Somany have always stayed connected with our users, less as a product brand and more as a lifestyle brand; this film is again an endeavour to engage with a quirky and fun commercial to hit the right notes with our patrons. The film revolves around a great insight that we see good dreams in good settings only, and this insight has been presented in humorous ways while showcasing our sanitaryware and bath fittings in their full glory.”

Malhotra added, “The video showcases the brand’s sanitaryware and bath fittings in a subtle backdrop setting as the whole story takes place in a bathroom; the best part is that the most cherished moments of life or wishful thinking happen in that cosy corner of the house or office.”