Grohe Kickstarts ‘Work Smarter Tour’
The German bath-fittings major Grohe has been showcasing its innovative product ranges and their functionality through road shows in the European region. Starting March 2016, this year’s Work Smarter Tour itinerary boasts an even larger number of towns and cities. This year the Grohe live show will tour a total of 30 European countries from Scandinavia all the way down to Turkey. Tour venues will include large sanitary dealers, DIY stores, shopping centres, trade shows and other events.
These tour trucks serve as travelling showrooms. “Equipped with autonomous water and power supply systems, the mobile showrooms are independent of the infrastructure available at the individual sites and can therefore present numerous products in action,” informs the company’s spokesperson.
The spokesperson further states that both professional trade partners and do-it-yourselfers are invited to come and get first hand information about the product offerings. “They can try out innovative products, take part in installation training sessions and take home attractive bonuses. Teams of experts will be on hand to provide visitors with information on our products and services. In addition, visitors can attend the mobile training centre to learn about the streamlined installation processes. Qualified Grohe trainers will lead hands-on training sessions for small groups. Additional background information will be supplied via LED animation systems, touch screen terminals and other media and materials.”
As in previous years, the 2016 Work Smarter Tour will be supported by comprehensive marketing activities. “This will include attractive announcement materials for use by local partners. In addition, the trucks themselves are powerful eye-catchers which help participating dealers catch the attention of a wide target group.”