Grohe, manufacturer of sanitary fittings and part of Lixil Group, has announced a tie-up with EasyFix, a leading home repair and maintenance services platform. Under this tie-up, EasyFix will provide installation services for online consumers of Grohe’s range of products covering kitchen and bathroom faucets/taps and shower systems, across 11 cities. The scope of services delivery will grow progressively, expanding from 11 cities currently to 35 cities.
The partnership will facilitate Grohe’s customers with installation based support for the brand’s sanitary fittings range sold through online portal Amazon. Extending its bouquet of customer service initiatives, Grohe has started free installation demonstration services for its customers, wherein Grohe-trained and EasyFix-certified technicians will ensure that customers get hassle-free installation. The tie-up currently stands for a year, and during this time the two partners will be looking at integrating their technology platforms.
“With a growing online industry we are eager to see a successful roll out of the scope of service based on the tie-up with EasyFix. This will give a new meaning to customer service and delivery in the sanitary fittings space in India. Grohe has taken this initiative to improve the quality of plumbing workmanship, and also ensure that online customers get their new products installed promptly. We want to make it speedy, efficient and fuss-free,” says Renu Misra, managing director of Grohe India Pvt Ltd
According to Ramesh Kaushik, GM–marketing at Grohe India Pvt Ltd, the tie-up reinforces Grohe’s commitment to excellence in customer service. “We will continue to set benchmarks with quality products and services that gives us the edge and makes us a preferred brand among customers,” he says. Shaifali Agarwal Holani, founder and CEO, EasyFix states, “The tie-up with Grohe gives us access to new customers and enables us to expand our skill development initiatives to cater to specific needs for quality service. The partnership with Grohe will enable us to successfully create more jobs for our plumbers and even increase our revenues by 5%. ”