Continuing with its network expansion, Somany Ceramics Ltd has inaugurated a state-of-the-art exclusive showroom in Borivali West, Mumbai to display innovative products. The products on display include tiles, faucets, sanitaryware, shower systems, smart toilets and bath fittings. The store – Shah Décor – is strategically located in the heart of suburban Mumbai, and was inaugurated by the company’s president–sales & marketing, Sanjay Kalra.

The new showroom boasts of the brand’s top offerings and is designed with an open floor plan to help consumers easily navigate and find desired products across various categories. It provides the brand with an increased proximity to end, commercial and professional consumers of suburban Mumbai. The showroom also has a team of trained personnel to ensure a hassle-free and unmatched experience for customers.

“We are delighted to achieve yet another milestone in our growth story with the inauguration of this exclusive showroom in Mumbai. Our growing network marks the increasing confidence that our customers and our investors have in the brand. We have an exciting year ahead of us as we are poised to launch several innovative new products across markets in India,” said Kalra at the inaugural. He added, “Suburban Mumbai is an important market for us as this part of the city has witnessed a substantial rise in real estate projects. With the inauguration of this showroom, we aim to further strengthen our foothold in the area and capitalise on the growing demand for quality ceramic products and bathroom fittings.”

With this expansion, the company promises to continue with its expansion plan this year by launching more than 200 showrooms comprising of franchisee stores and company-owned experience centers across the country by end of 2017.