Bathroom and kitchen fittings major Grohe’s Blue Home has been voted as ‘Kitchen Innovation’ of the Year 2017. This accolade, the company says, holds a special place for the company, given that the award comprised both a nomination round by a panel of expert judges and a concluding round in which consumers had the final say. According to the company, having scored the best results in the ‘kitchen sinks and faucets’ category, the innovative and highly functional Grohe Blue Home water system garnered the prestigious ‘Golden Award Best of the Best’ accolade.
“This is a fantastic result for Grohe Blue Home. All our products are designed to be user-friendly and add genuine value to people’s lives. Seeing consumers reward our efforts with this coveted accolade gives us great pride,” said Michael Rauterkus, CEO, Grohe AG. He added that the nominated products were assessed on seven criteria, namely operating comfort/functionality, product benefit, innovation, design, materials, ergonomics and ecology.
Grohe Blue Home scored convincing results on all points, he said, and added, “This modern drinking water system supplies filtered and chilled water with three selectable carbonation levels straight from a dedicated kitchen sink faucet, thereby obviating the need for industrialised water bottling as well as for driving to beverage stores and carrying heavy water crates.” Compared to bottled water, the contribution to consumers’ carbon footprint can be shrunk by approximately 61%, says the company.