Plans to open a dozen more Hindware Premiere Stores across India by end of 2017
HSIL Limited has launched a new format for displaying its Hindware products. It recently inaugurated the first of its kind Hindware Premiere Store at Bengaluru. Set up in collaboration with channel partner Katta Ceramics, the outlet is located on Lalbagh Fort Road, Minerva Circle. It showcases a wide range of premium and luxury products including faucets, showers, washbasins, chromo showers, bidets and WCs. The store was inaugurated by HSIL’s vice chairman and MD Sandip Somany, and Manish Bhatia, president (Hindware) and CEO (EVOK Retail)-HSIL Ltd.
“HSIL is extremely delighted to take the next step forward by inaugurating the first ever Hindware Premiere Store in Bengaluru. The demand for premium and luxury products in the bathware industry has been on a rise and by opening Hindware Premiere we wish to address this demand. Bengaluru is an important market for Hindware, the city mostly constitutes of young and aspiring citizens who wish to take the next step in terms of comfort and luxury,” said Somany.
Through this store format, Hindware aims to further cement its position in the home improvement market. It has been designed as an experiential store, and it offers personalised assistance to customers to help them explore and experience specific bathroom concepts. Hindware Premiere Store will educate its consumers about new meaningful innovations from Hindware, to help them design their bathrooms through the use of tools such as live consultation zone, pre-designed bathroom suites and exclusive product islands. The store also has an assistive apps section which helps consumers design their bathroom by using two exclusive apps – the Interactive Planning App and the Hindware Dream Bath App. The interactive planning section allows them to plan the actual floor area of the bathroom, while the assistive apps section helps them get advice on suitable products before buying.
According to Somany, the store is totally inspired by the idea of providing best in class products and the brand’s desire to enrich customers’ bathrooms with style and refinement. “The store’s format is planned keeping in mind the varied customer needs in the region who enjoy a fine mix of premium and luxury sanitaryware products,” he said. Spread over 4,800sft, the store also boasts of an exclusive QUEO Luxury bathroom lounge seamlessly integrated to showcase collections by renowned designers like Antonio Bullo, Romano Adolini, Fedrico Tombolini, Chiara Valeri and Antonio Cristofaro.
Speaking on the idea behind the format, Bhatia stated that today bathrooms are being designed for couples as well as for the entire family and the needs are highly differentiated. “We believe that it is vital for us to increase our consumer touch points and provide them with a 360 degree bathroom solutions platform. By increasing our presence across strategically selected locations we wish to generate a strong brand position in the market.” He added that Bengaluru is amongst the fastest growing real estate sector hubs in the world, and HSIL’s store will create higher push for bathroom products and strengthen the company’s leading market share in the city. “We plan to open a dozen more Hindware Premiere stores across India by the end of 2017,” he informed.