Air purifiers company HICARE and FlipKart have announced a strategic alliance to promote and sell the former’s air purifiers online nationally. The alliance with FlipKart will enable HICARE to leverage their strengths, investments and innovations in technology to reach out to a wider set of consumers across India.
Joydeep Sarkar, COO, HICARE Services Pvt Ltd, said, “At HICARE our expansion into the home hygiene space has been founded on customer centric innovation and we are happy to associate with FlipKart to provide customers the world’s most advanced air purifier, Blueair, with HICARE’s direct to home hassle free service.”
He added that with this association, the company hopes to reach out to millions of customers who are looking for a trustworthy brand that ensures best in class after sales service, to secure their homes from hazardous air around with innovative air purifiers.
“We are happy partnering with HICARE on its home hygiene expansion with the best in class air purifiers. For our home category this is a product we are keen to focus on, as the awareness about the increasing pollution that is hitting major metros is a matter of concern,” said Sandeep Karwa, director home appliances at FlipKart.
HICARE Blueair air purifiers will now be available on FlipKart through direct-to-home model. FlipKart will sell an exclusive range of HICARE Blueair purifiers – Blue Pure211, Blueair Classic 280i, 480i, 680i models along with an easy to replace add-on filter.