Leading bathroom products manufacturer Parryware has recently introduced three new colours to its popular ‘Colours Story’ range. According to the company, in-depth research and analysis of colour preferences across markets was undertaken to finally select the new shades. Moving beyond the conventional colours available in the market, the new trendy colours introduced for the season are Lavender Lite, Alpine Blue, and Magenta. The new hues lend an elegant and contemporary look to the bathroom, giving it a complete facelift.
Commenting on the new colour collection, Roca Bathroom Products managing director K E Ranganathan said, “Parryware stands for ‘Always in Fashion’. Colours are a key fashion accessory when it comes to spaces, especially bathrooms. They define the consumer’s mood and behaviour pattern, and simultaneously bring energy, freshness and calmness to the space. With understanding from renowned colour expert Latika Khosla of Freedom Tree, we have built tremendous insights on the use of colours, and launched these three new fashion colours for modern bathrooms this year.”
The new colours are offered for EWCs, basins, squatting pans, polymer cisterns and seat covers. Ranganathan added that with the launch of more than 50 products in these colours, designing a colour theme bathroom would now become much simpler. “Parryware’s Colours Story now has 15 exciting colours to match different personalities and preferences, and is available in key markets across 7,000 outlets in India.”
He informed that brand Parryware has refreshed itself with a ‘Always in Fashion’ positioning. “This reiterates our commitment of offering contemporary and unique designs including colours, trendy shapes, and advanced technology that matches the imagination and lifestyle of the young, discerning Indian customer.”