Bengaluru-based Prasara Innotech Private Limited, manufacturer of SS 304 kitchen modules for five work zones of a kitchen, is seeking to expand its market presence. To this end the company is keen on appointing channel partners for its brand Tusker. “We are looking for business channel partners across the country,” shared Murali Rajendra G (firstname.lastname@example.org), director – concepts, of the company, adding that in the current calendar year the company will be appointing in excess of 30 such partners. “Our association with the business channel partners will be exclusive,” he said, stating that Prasara would adhere to exclusivity in supply and channelise all its products through them.
“By the end of this year we will offer 30 business channel partnerships across India; the majority of which will be in the coastal and high humid regions,” he informed. Prasara is keen to leverage the competitive edge of its potential channel partners, to expand its presence.
“We will be very selective in appointing a business channel partner,” Murali stated, adding that besides considering the experience of the channel partner in modular kitchen industry the company would base its decisions also on the financial capability to stock minimum quantity and ability to provide express service in the region of their operation. He said that Prasara will ensure that business channel partnerships are not offered in close geographical proximity. “We will divide the business region into zones and accordingly offer partnerships so that there is no overlapping and business loss to our channel partners.”
Tusker kitchen modules, he said, are priced marginally higher than those made of marine ply with laminate pasted on both sides. The SS base cabinets are offered in sizes ranging from 200mm to 1200mm. The company will offer an attractive trade margin on list price (taxes/duties/freight, etc will be extra). “The margin that we are offering to our business partners will be competitive as well as cost effective,” said Murali. Besides this the company will promote the brand via media and also participate in trade exhibitions. “We will not shy away from part funding for local promotional activities that our partners may undertake.”
In terms of training, Murali shared that the company would organise progressive training programmes dealing with technical and commercial aspects. “We will organise training sessions on a quarterly basis, and also when new modules are introduced.”
According to Murali, the biggest differentiators for Tusker modules would be the geometric precision of the cabinets coupled with reliability, timely delivery, and instant after-sales service. The cabinets are pre-machined and ready-to-assemble and use; fitting/retrofitting of hardware, shutters and drawer fronts is easy and can be done without disturbing the platform.