Under brand Kerovit, the company wants to set a new trend for bathrooms
The country’s ceramic-vitrified tiles major Kajaria Ceramics Ltd has forayed into the bathroom space with the launch of an exclusive range of faucets and sanitaryware under the Kerovit brand. The just-unveiled range includes vanities, counter tops, water closet, as well as a new faucet series ‘Joy’.
With a changing tide of sanitaryware requirements in the country, the company asserted that it will set a new trend for the bathroom and sanitaryware segment. “Kerovit vanities are eloquent in design, comfort, convenience and hygiene. They make the bathroom look more organised and appealing. Ranging from glossy vanities to antique ones with a wooden finish, these vanities are user-friendly and will surely lure your heart in,” said Dhirendra Joshi, Associate Vice President, Kerovit.
Kerovit sanitaryware was launched in 2014. These sanitaryware products are manufactured at a facility in Gujarat, having an annual manufacturing capacity of 700,000 pieces.
Elaborating about the Joy faucet series, Joshi said, “The stylish Joy collection by Kerovit revs up the look of the bath space. Mesmerising flow of these dynamic faucets create joy. An unconventionally shaped Joy faucet mixes and matches with different counter tops and basins to enhance and give a ravishing touch to the bathroom.”
Kerovit faucets are made in India at its state-of-the-art plant at Gailpur in Rajasthan. It is spread over 2 lalh sft, having a manufacturing capacity of 1.1 million pieces a year. “The faucets are constructed with solid metal which provides great strength, durability and higher quality of finish. The flagship faucet, showers, baths and toilets have been well coordinated with products and technologies that save water up to 60 % without compromising on the wellness theme,” informed Joshi.