Ceramic tiles major Somany Ceramics Limited has strengthened its product portfolio with the introduction of Duragres Tesoro collection, a marque range from Somany’s luxury collection. A premium range of colour body tiles, the collection has five different product ranges namely Metal Series, Stone Series, Wood Series, Marble Series, and Impression Series, available in both unpolished and polished finishes. Each range mirrors a particular natural finish such as exotic stones, marble, granite, metal or different wood patterns while remaining true to the design aesthetics of the brand.
Speaking at the launch in New Delhi, managing director Abhishek Somany said, “The introduction of Duragres Tesoro collection is an attractive value proposition for the customers, as they can now get the most natural looking flooring for their homes at a reasonable price without the inconvenience of laying and wear and tear prevalent in natural materials.” He added that the R&D team at Somany Ceramics has been working relentlessly to create the most realistic replicas of natural materials, using the finest closing systems which insert rich colour pigments into the tiles making their surface designs last for long.
According to the company, Duragres Tesoro tiles are perfect for consumers who want to create ecologically responsible designs for their homes, along with the added convenience of ease of installation and resistance to natural wear and tear. “Consumers across the world are moving towards eco-friendly homes. Consequently, we are witnessing a significant increase in the demand for faux, recycled or reclaimed flooring options that help in preserving a little bit of the planet. This is where Duragres Tesoro perfectly fits in to cater to these changing customer requirements,” shared Somany.
Each range of Tesoro tile is available in the sizes of 600x600mm and 600x1200mm. The collection starts from Rs 90 and goes up to Rs 180 per sft and is available across India at Somany Exclusive Stores and Experience Centres.