Seeking to expand its footprint, bathroom products manufacturer Roca Bathroom Products Pvt Ltd is looking at south India. To this end, Roca launched its first Roca and Parryware Display Studio in Kochi. The display studio was recently inaugurated by managing director K E Ranganathan in the presence of renowned architects, developers and trade associates. Spread across 4,000 sft, the branded outlet is intended to serve as a one stop shop with complete bathroom offerings from both brands, highlighting their strengths in design, comfort, functionality, and energy and water saving properties. Live demo stations for many products are on exhibit for giving customers a first-hand touch and feel.

“Southern India tops our priority list and we are delighted to launch our first Roca–Parryware display studio amidst the biggest festival celebrations in Kerala,” said Ranganathan. The market, he said, offers tremendous growth potential with growing exposure of natives to the western world and appreciation for advanced bathroom solutions. “With this endeavor, we bring together two power brands offering the best of technology, design innovations and varied range at different price points,” he added. The display studio in addition to allowing direct contact with end users, will be a meeting point for key specifiers, architects and designers. “The design studio allows for enhanced user experience and highlights differential value proposition of each product,” said Ranganathan.

Technology has taken center stage at the studio with an array of smart toilets and innovations such as W+W, rimless technology, and the all new fine ceramic from Roca. A step beyond the conventionally basic colors available in the market, Parryware Color Story is on exhibit with model bathrooms along with an array of fresh hues that will elevate the bathroom experience.