Rajiv Kapoor will be responsible for developing and managing new business models for Intex’s furniture brand Deco Veco

Consumer electronics major Intex Technologies has appointed Rajiv Kapoor as the new vice president of its furniture division. Kapoor will be responsible for developing and managing new business models for Intex’s furniture brand Deco Veco. He will develop, iterate and launch marketing programs for rolling out to multiple new markets and geographies; plan and execute integrated marketing campaigns that build the company’s pipeline, and also nurture existing opportunities and manage and lead the marketing team.

Kapoor brings with him over 20 years of rich experience in creating and handling large format retail outlets, manufacturing, and channel and project sales with leading national and multinational brands. His core strength lies in product portfolio management, vendor management, strategic planning, operations management etc. Prior to joining Intex Technologies, Kapoor was part of Geeken as CEO.

Commenting on the appointment of a new key person in the company, Intex’s director Keshav Bansal said, “We are pleased to have Rajiv Kapoor amidst us and are certain that his rich experience will go a long way in contributing to the growth of the company. I am sure that Kapoor will contribute to the company’s vision of bringing innovative products to its consumers at best price points.”

“Intex as a brand is known for providing the best and most technologically advanced products to its consumers at the most affordable prices. I look forward to supporting and contributing towards the company’s vision for future, to the best of my capability,” averred Kapoor.