With an aim to cater to the growing affordable segment, CERA – a leading home solutions brand- has launched a new brand of sanitaryware ‘Jeet’.  The new brand –Jeet – was unveiled by Deepshikha Khaitan in Ahmedabad today, in the presence of the top management team and the entire sales force of CERA.

“Jeet will capitalise on the growing need for affordable range in sanitaryware” said, Atul Sanghvi, executive director, CERA. “Jeet is aimed at sanitation for all,” added Sanghvi.  Jeet will consist of basic sanitaryware—EWCs, Orissa Pans, Wash Basins in different sizes, and Urinals.

CERA is well-placed in the mid and premium segment. Its Italian luxury designer sanitaryware ISVEA caters to the luxury segment. With the launch of JEET for the mass segment, CERA is now well placed to out to all segments.