Home solutions provider Cera Sanitaryware Ltd has launched a new collection of exclusive designer tiles for floors and walls. Over 500 tile dealers from across the country witnessed the recently held launch, at the company’s sanitaryware and faucets plant in Kadi, Gujarat.
“The response from the trade has been overwhelming,” said Cera’s executive director AtulSanghvi. He informed that the new collection includes 500 designs for floors and over 150 design concepts for walls. The categories include Lucido digital glazed vitrified tiles (800x1200mm, 800x800mm, 600x1200mm, 600x600mm), Digitale digital wall tiles (300x600mm), Passion third-fired tiles (300x600mm), Eterno digital porcelain tiles (600x600mm), and Hardrock series for high traffic areas like showrooms.
According to Sanghvi, all designs are unique and break the current clutter in the industry. “Lucido glazed vitrified range includes the new book match series which is in vogue in boththe residential and commercial constructions. The marble series and rustic stone series have beendesigned keeping in mind the consumers’ changing tastes. The new highlighter series in the glazedvitrified tiles category has truly unique designs that can be used forboth floors as well as walls.Passion third-fired wall tiles range is designed in such a way as to enhance the aesthetics.”
He added that apart from the 23 third-fired designs, customers can also select from a range of 104 regular walltiles. “These look equally amazing in both contemporary and traditional settings. They have been designed by a team of well-known tile designers, and the range gives a refreshingly different look from the present designs available in the market currently.”
Cera has also commissioned its glazed vitrified tile plant at Gudurin Andhra Pradesh. Sanghvi asserts that the company is now strongly poised as a comprehensive provider of complete bathroom solutions. “Besides tiles, sanitaryware and faucets, we offers our channel partners bathroom cabinets, storage water tanks, kitchen sinks, mirrors, and wellness (whirlpools and steam cubicles) products.”
Its distribution network consists of over 2,000 dealers and 10,000 retailers. The company also showcases its products through company-managed CERA Style Studios and dealer-managed CERA Style Galleries.