“She is a huge youth icon and exemplifies modern style and is a great match with our brand’s design aesthetics,” Kajaria Ceramics JMD Rishi Kajaria said.

Kajaria Bathware, the bath solutions subsidiary of tiles major Kajaria Ceramics, has roped in Bollywood actor Anushka Sharma for being its Kerovit brand.

“We are very happy to announce our association with the most admired actress of Bollywood, Anushka Sharma, as the brand ambassador for Kerovit. The Kerovit range by Kajaria echoes contemporary style and design sensibilities, and who better than Anushka to endorse it. She is a huge youth icon and exemplifies modern style and is a great match with our brand’s design aesthetics,” Rishi Kajaria, JMD, Kajaria Ceramics said in a press statement. “We started Kerovit with a vision to provide Indian consumers with an exclusive range of affordable designer sanitaryware and faucets that add a modern touch to their bathing spaces.”

Anushka Sharma said, “I am happy to be a part of Kerovit. Simplicity, style and clean contemporary lines have always fascinated me and Kerovit resonates that thought beautifully in its designs. I look forward to a long, fulfilling association with the brand.”