• Home
  • Products
  • Channel
    • Channel
    • About Channel Offers
    • Channel Offer Listing
    • Channel Updates
    • Set up your Channel Offer
  • Realty
    • Realty
    • Realty Commercial
    • Realty Residential
    • Realty Retail
  • Management
  • IKC
    • IKC
    • Awards
    • Report 2019
    • Gallery
  • Videos
    • Videos
    • India Kitchen Congress
    • Conversations
  • Newsletter
  • Services
  • Contact Us
Log In

Submit a Video
User Panel Banner
Log In

  • Home
  • Products
  • Channel
    • About Channel Offers
    • Channel Offer Listing
    • Channel Updates
    • Set up your Channel Offer
  • Realty
    • Realty Commercial
    • Realty Residential
    • Realty Retail
  • Management
  • IKC
    • Awards
    • Report 2019
    • Gallery
  • Videos
    • India Kitchen Congress
    • Conversations
  • Newsletter
  • Services
  • Contact Us
HomeNewsCorporateDeluxe Industries to Focus on South India for New Dealers, Distributors

Deluxe Industries to Focus on South India for New Dealers, Distributors

  • January 16, 2018
  • 0 comments
  • Sourcing Hardware
  • Posted in CorporateNews
  • 0
  • Tweet
  • Share 0
  • +1
  • LinkedIn 0

Aligarh-based Deluxe Industries has launched a new brand ‘Relax’, under which it will manufacture and market hardware products such as door locks, mortice handles, shutter locks, multi-purpose locks, etc. The company is focussing on southern states to expand its dealer base and create a strong market for Relax.

“As we seek to make Relax the most preferred brand, we are all set to venture out in the southern markets. In addition to this region, we will also focus on Rajasthan and West Bengal as standalone markets,” informed Aashu Sharma, managing director of the company. He shared that the company has set a target, to begin with, to appoint 20 dealers in 2018 and is working on plans to have a distributor in each state and large cities. “Our longterm goal is to have a distributor in each of the states we operate in and also for large cities,” he said.

“We have added a new manufacturing line just to cater to brand Relax and made an investment to the tune of Rs 20 lakh,” informed Sharma. “Products under the Relax brand are of superior quality and come with better pacakaging,” he said, adding that the initial response from the market and dealer community has been encouraging.

Deluxe Industries, said Sharma, will offer product training to its dealers, offer best of industry discount rates, provide catalogues and help in local advertising. “We want to take our business partners along and grow together.”

 

 

Related Posts

Sanitaryware
0 comments
CorporateRoca News

Swiss Luxury Sanitaryware Brand Laufen Opens Outlet in Gurugram

0 comments
*Corporate

CRI Wins National Energy Conservation Award 2019 in Pumps

0 comments
*Corporate

Second Johnson Tiles Experience Centre Comes up in Pune

Lifetime to Appoint Dealers in South &West In...

  • January 16, 2018
  • 0 comments

What Indian Real Estate Needs from Union Budget 20...

  • January 16, 2018
  • 0 comments

Share this

About author

Sourcing Hardware

Related Posts

Sanitaryware
0 comments
CorporateRoca News

Swiss Luxury Sanitaryware Brand Laufen Opens Outlet in Gurugram

0 comments
*Corporate

CRI Wins National Energy Conservation Award 2019 in Pumps

0 comments
*Corporate

Second Johnson Tiles Experience Centre Comes up in Pune

0 comments
*Corporate

Kohler Launches Second Experience Centre in Mumbai

Tags

  • Deluxe Industries
  • Distributors
  • Relax

Do not miss

Sanitaryware
0 comments
CorporateRoca News

Swiss Luxury Sanitaryware Brand Laufen Opens Outlet in Gurugram

  • About us
  • Advertise with us
  • Contact Us
  • Privacy Policy
  • Newsletter
  • About Channel Offers
Got a hot tip? Send it to us!

Your Name (required)

Your Email (required)

Subject

Your Message

Got a hot tip? Send it to us!

Your Name (required)

Your Email (required)

Video URL

Attach Video

Category
SportNewsTechMusic

Your Message