Delhi-based Lifetime Wire Products is looking at expanding its market presence in the states of Maharashtra, Gujarat, Telangana and Andhra Pradesh.  The company is keen to appoint dealers and distributors in all the four states.

“At present we have over 150 dealers and 10 distributors across India. We are looking to appoint over 50 dealers in 2018, and for this our focus states will be Maharashtra, Gujarat, Telangana and Andhra Pradesh,” informed Sanjeev Dania, director of the company. He added that the company is equally keen to have distributorsfor each state. “We are looking forward to appointing 30-40 dealers across Maharashtra and Gujarat, and 15 dealers in Telangana and Andhra Pradesh,” shared Dania. He added that the company is focusing on appointing dealers in tier 2 and tier 3 cities of these states. “As of now we do not have any plans to come up with exclusive showrooms,” he informed.

A potential dealer, said Dania, will have to be one from the trade with good reputation and willing to sell high quality products. “A good location will always prove to be advantageous,” he said.  The company, he said, has a good range of products and it will offer the potential dealers product training, point of sale branding, schemes and benefits, etc.

Dania shared that the company, in 2018, will launch a new product range – unique basket with wooden base, and a range of home essentials for storage.