Ahmedabad-based designer tiles maker Graffiti India has recently opened a company showroom in Ahmedabad. The company already has a company-owned showroom in Bengaluru.
“As we are establishing ourselves as a complete surface decor brand to suit all lifestyles, it is important to showcase innovative applications of tiles. What better than an exclusive showroom, that too owned by us, to do this. In fact the showroom in Ahmedabad is our second company-owned store,” remarked managing director Sachin Shah. He emphasised that Graffiti products are not only used as floor or wall tiles, but are also used extensively as decorative wall hangings to enhance living and other areas. “Such innovative applications have completely redefined and revolutionised the way tiles are perceived,” he said.
The Ahmedabad showroom is spread over 6,000sft and showcases premium and designer tile collections. The Bengaluru showroom is spread over 4,500sft. “The aim of the showroom is to showcase to our customers refreshing ideas and applications, and current and future trends in architecture and lifestyle. We have created a walk-through that showcases our entire product portfolio and helps the customer in the selection process of products with design and surface decor,” said Shah. He added that the company has not yet decided on coming up with any another self-owned showroom.
Talking about the company’s distribution network and plans to expand to the same, Shah shared that at present there are 500 Graffiti dealers across the country. “Our retail network is strong in south and west India, and going forward we will continue to strengthen our presence in these two regions.” The company has its warehouse in Bengaluru, he informed. “Our street presence in north India is relatively on the lower side and we would like to strengthen it there. We will like to focus on Punjab, Chandigarh and Delhi-NCR region in 2018,” he shared, adding that the company’s stunning range with a blend of design and exclusive finishes will be the key differentiator.