OK so now we know content material is king. And since i’m creating our own blogs, (remember blogs is usually short slang for Weblogs – which can be what all their “formal and official” name is), almost all of our info is going to be “unique” and “Original”. Yet occasionally, since i’m only our, and since we simply cannot “create” more and more info, we is going to copy info from other websites. That is great. There is no problem with that, EXCEPT IF, you decide that “copying” and/or “linking” is simply better and do away with writing whatever.
Now i want to make this distinct. If you are giving a service to people, where your main business should be to offer away links to other places where people could get information, in other words you are a repository where persons come to get links, because you already does all the explore – that may be fine. Because what you will loose in content, you will compose in “eyeballs” and “hits”. Remember the outcome of good search engine rankings is just that. MORE STRIKES – MORE EYEBALLS — MORE PERSONS VISITING. And content can be not the sole parameter a great Search Engine examines. Not with a long shot.
This can be a critical point out keep in mind. All sorts of things we definitely will talk about, every method, out of content to email to lists to anything, has but one goal in mind. To consistently and constantly boost and build your web site “hits”. To be sure you have an ever-growing “fan” club “motivated” because of the service plan you are providing, to come back. Therefore please differentiate between the end goal and the methods. Content (discussed in our first article) is a approach towards the aim of getting listed in a good placement on a search engine, and the goal is to contain people make use of and arrive to your website or weblog, and make a “buzz” about it. (We might talk about this much later in our series. )
Let us resume content for that moment. In this article we are talking about something that most writers find out about and are familiar with. Text, text, phrases. Classic, unique text.
So in order to continue on our own fairly reasonable path, all of us will now focus on the “text” and what has to be in it. Which in turn brings us for the subject of “keywords”. Ahead of explaining precisely what these are and either all their importance or perhaps total invalidity and worthlessness these days, (and this is up for debate) i want to define keywords more cautiously.
If you have a website selling frizzy hair beauty assists, you will want to promote your material writing content material around the things you are selling. Naturally if you write something about the difference between different types of dish washers, this is not going to relate to the “subject matter” and content of your site. So you can write article content around hair supplies. You are likely to write content articles on great hair care, on how to dye your mane, how to get gone split-ends, how often to shampoo etc . etc .
Our magic hair website is called “Hair Is Certainly not Forever”. Nonetheless this is each of our site for the time being and we will preserve it as we complement. hairisnotforever also has a blog page. This www.hotcoils.com blog we will phone “SilkyFairHair” and we’ll put it, for the sake of our model in under the name of the proprietor who is aptly known as Mr. Nor Hair. Right now we have as follows:
1 . Internet site – Frizzy hair Forever snabel-a 2 . Weblog – SilkyFairHair @ (this URL is certainly fictional)
These types of names Are essential and so are the URL’s. (URL stands for General Resource Locater). So keep them in mind as we go along through these articles in particular when I be able to the article on the importance of choosing the best name.
So Mr. Neither Hair great wife, Mrs. Purple Curly hair work together. That they create this website, get every one of the necessary stuff to sell a thing on it, write a couple of content about scalp and relax and wait for a people to come beating all their “virtual” door down. Well as we claim in Hebrew, “Boker Tov” (which practically means “Good Morning”), or perhaps as you say in British, “Knock. Knock. Good Morning! Anyone Home? inches
Okay the head of hair couple find out about keywords. Consequently they build articles through which EVERY sentence has the term hair in it (or balding). Nevertheless hair is the name of the video game. They make sure their content is basic, and once they may have written two HTML web pages of curly hair articles, intentionally placed by their cousin the graphic musician and performer (who is bald) around the advertisements pertaining to hair products and now they think they are carried out!
Woah! Not really by a LONGER SHOT! Here is where it gets depressing for the uninformed and non-dedicated people.
Let us deal with the “keyword” issue. Keywords are just like indices or if you wish, groups. A key phrase is a thing that the search engine will appear for and validate (in our day), to use as among the parameters concerning how to list your site.
The keywords we all refer to happen to be in two distinct and totally different places. The earliest in the page header from the site. about what is known as the section intended for “meta” tags. We should deal with meta tags in a varied article, nevertheless let us merely say they are the keywords most search engine look for (with their “bots”) when visiting your web blog. An example coto tag with regards to keywords in our internet site may mimic this:
Again inside our article(s) about meta tags all of us will go over these keywords, and meta tags, but for at this time take that as a granted these are some of the keywords that is in the coto tag.
If the Search Engine technology first shot to popularity and the meta tag were integrated, the keywords tag was critical. Search engines like google looked at the keywords in the meta marking and assumed that was what the web page was about and listed the web page under some of those keywords. This was caught on immediately, and humans staying the crafting devils they can be, began listing keywords that had not do with their sites to be able to drive visitors the site. (Remember – the end result is the oh-so-important one: Arrives at & Eyeballs)
So adult porn sites specifically, adopting this kind of as yet a further “fool the engine” approach, would set keywords like “hair”, “technology” etc . within their meta tags, and provide the site an innocuous name and bam !, more traffic.
Consequently in the never-ending battle Search Engines caught about, and performed a few tasks. They deprecated the importance from the keywords inside the meta tags matching to their methods, UNLESS this on the site in fact did meet the keywords. Of course , this was not enough while porn sites will set “real” articles around their very own stuff. I will give you a SERIOUS example which I find funny, but it is incredibly serious.
In one of my posts in the blog, you can observe my biography which is found by search engines. The other day I actually received an email from an old flame of mine stating “I freaked out. I googled you, under Wyatt Gross Article writer, and you are connected with a site regarding tushy’s! inch So I move and Google it, and sure enough in like the 6th position are these claims: “Ted Gross’s Unofficial Biography – The Real Version by Tushy” as well as I click and get led to another site (no url here as I usually do not want to publicize that site for obvious reasons) and I arrive to a adult site which will ripped off, of all the content for the internet, MY OWN profile to set around their porn ads. UGH! However, you see that is definitely how crafty people are!
(Here we are not going to talk about “splogs” – which means “spam blogs” yet. But keep it in mind. )
Okay ok now what happens — not theoretically but in practice.
Two scenarios: 1 . You may have keywords in the meta point (and you need to have them! ) The little Search results “bot” (that is a computer program whose work it is to travel and leisure around the Internet, never sleeps and never consumes and enters all those porno sites as well!, and picks up information on EVERY sites hence the information may be categorized), reaches our site of hairisnotforever and scans the keywords on the page. Then this kind of little bot makes a snapshot of the webpage. Then the methods take over and match the keywords in the meta tags to the text and stuff in your site. (Remember Search Engines typically “see”, they may be NOT visible (males will be visually oriented not Search engines like yahoo! ) and so graphics are not taken into account until you use the altbier tag. ) The methods get more and even more sophisticated in the future and they look for content, keywords, phrases and so forth (Remember primary content! )
2 . You may have no keywords in your coto tag and so the engine simply just looks at your content.
So the happy couple figures alright lets put the word wild hair say, in every sentence at least 3 times. NO! Tend do that. Excessive use of a key word is a red-flag to a Google search and you will be penalized for it! It must be used and used often, but NOT overused.
Now when you Google for hair products using the phrase “balding”, the major search engines has the keyword, and based upon a million parameters decides what position for the specific key phrase, hairisnotforever will have, and passes it out.
Hence our couple figures the particular hell. We will also offer mascara, and in addition they put in a picture advert as well as the word wimpernfärbung in their keywords, without having any content for this. Well then is going to be listed when the last of the last of your last for anybody looking for “mascara”. So in this lesson the formula is certainly:
“Content+Keywords in the content+Keywords in Meta indicate. ”