Fine right now we know content material is king. Of course since our company is creating our blogs, (remember blogs is short slang for Weblogs – which can be what their “formal and official” name is), almost all of our information is going to be “unique” and “Original”. Yet occasionally, since i will be only individual, and since we simply cannot “create” more and more info, we might copy information from other websites. That is awesome. There is no problem with that, UNTIL, you decide that “copying” and/or “linking” is simply better and do away with writing anything.
Now i want to make this clear. If you are providing a service in people, where your main business is to offer out links to other places just where people could get information, therefore are a repository where people come to get backlinks, because you already do all the analysis – that may be fine. Because what you will loose in content, you will constitute in “eyeballs” and “hits”. Remember the result of good search engine rankings is just that. MORE SINKS INTO – EVEN MORE EYEBALLS — MORE PEOPLE VISITING. And content can be not the only parameter an Search Engine looks at. Not with a long shot.
This really is a critical point to keep in mind. All we can talk about, every single method, from content to email to data to anything, has but one goal in mind. To consistently and constantly maximize and build your internet site “hits”. To ensure you have an ever-growing “fan” club “motivated” because of the assistance you are providing, to come back. So please differentiate between end goal as well as the methods. Content (discussed in our first article) is a technique towards the goal of getting listed in a good location on a internet search engine, and the goal is to currently have people make use of and come to your internet site or blog page, and build a “buzz” about it. (We can talk about that much later in our series. )
Let us get back to content for that moment. Below we are dealing with something that each and every one writers find out about and are acquainted with. Text, words and phrases, phrases. Basic, unique textual content.
So to be able to continue on our own fairly rational path, we all will now concentrate on the “text” and what has to be in it. Which brings us to the subject of “keywords”. Just before explaining exactly what these are and either their very own importance or perhaps total invalidity and worthlessness these days, (and this is up for debate) we will define keywords more properly.
If you have a website selling mane beauty helps, you will want to promote your material writing articles around whatever you are selling. Definitely if you create something about the between different types of dishwashers, this is not gonna relate to the “subject matter” and content material of your site. So you should write content around hair supplies. You are likely to write content on great hair care, method dye hair, how to get gone split-ends, how often to shampoo or conditioner etc . etc .
Our magic hair web-site is called “Hair Is Not really Forever”. Nevertheless this is each of our site for the time being and we will retain it as we complement. hairisnotforever also offers a blog. This blog we will call “SilkyFairHair” and we will put it, for the sake of our case in point in under the proprietor who’s aptly called Mr. Nor Hair. Right now we have as follows:
1 . Website – Curly hair Forever snabel-a 2 . Blog page – SilkyFairHair @ (this URL is fictional)
These names Are very important and so are the URL’s. (URL stands for Widespread Resource Locater). So keep them in mind as we go along through these articles particularly when I are able to the article on the importance of choosing the best name.
Thus Mr. Neither Hair wonderful wife, Mrs. Purple Locks work together. They create the internet site, get each of the necessary products to sell a thing on it, create a couple of articles about scalp and sit back and wait for an people to arrive beating the “virtual” door down. Well as we say in Hebrew, “Boker Tov” (which actually means “Good Morning”), or perhaps as you state in The english language, “Knock. Knock. Good Morning! Any person Home? ”
Okay the Hair couple learn about keywords. Hence they produce articles through which EVERY word has the word hair in it (or balding). Yet hair is the name of the game. They make sure their content is unique, and once they may have written two HTML webpages of wild hair articles, intentionally placed by their cousin the graphic specialit (who is usually bald) around the advertisements intended for hair products and now they presume they are done!
Woah! Not by a LONG SHOT! Here is just where it gets depressing just for the uninitiated and non-dedicated people.
I want to deal with the “keyword” issue. Keywords are just like indices or if you wish, different types. A keyword is a thing that the search engine look for and validate (in our day), to use as among the parameters in order to how to list your site.
The keywords we refer to happen to be in two distinct and totally different spots. The primary in the site header belonging to the site. in what is known as the section with respect to “meta” tags. We is going to deal with meta tags in a numerous article, even so let us just simply say they are the keywords most search results look for (with their “bots”) when visiting your web sites. An example traguardo tag for keywords on our internet site may appear like this:
Again inside our article(s) upon meta tags we will talk about these keywords, and meta tags, but for now take it as a offered these are a few of the keywords that will be in the meta tag.
If the Search Engine technology first shot to popularity and the meta tag were integrated, the keywords tag was critical. Search Engines looked at the keywords in the meta point and presumed that was what the web page was about and listed the website under some of those keywords. This was caught on immediately, and humans becoming the crafting devils they may be, began record keywords that had nothing to do with their sites to be able to drive traffic to the site. (Remember – the result is the oh-so-important one: Gets & Eyeballs)
So porn sites especially, adopting this as yet one other “fool the engine” strategy, would set keywords just like “hair”, “technology” etc . into their meta tags, and offer the site a great innocuous brand and there you are, more traffic.
Thus in the never-ending battle Search engines like yahoo caught about, and do a few facts. They deprecated the importance within the keywords in the meta tags according to their methods, UNLESS this article on the site actually did meet the keywords. Of course , this did not include enough when porn sites will set “real” content material around the stuff. Let me give you a REALISTIC example which I find funny, but it is incredibly serious.
In one of my own posts in the blog, you will notice my bio which is listed by search engines. The other day We received a message from a classic flame of mine declaring “I freaked out. I googled you, under Allen Gross Article writer, and you are linked with a site regarding tushy’s! inches So I visit and Google it, and sure enough in like the fifthly position are these claims: “Ted Gross’s Unofficial Biography – The true Version by simply Tushy” and of course I click and receive led to one more site (no url in this article as I usually do not want to publicize that site just for obvious reasons) and I come to a adult site which ripped off, of all the content within the internet, MY OWN profile to place around their very own porn advertising. UGH! However, you see that is certainly how handy people are!
(Here we are not going to talk about “splogs” – meaning “spam blogs” yet. Nonetheless keep it in mind. )
Okay ok now what happens – not theoretically but in practice.
Two scenarios: 1 . You have keywords in the meta draw (and you ought to have them! ) The little Google search “bot” (that is a computer program whose work it is to travel and leisure around the Internet, never rests and never feeds on and climbs into all those adult sites as well!, and covers information on PRETTY MUCH ALL sites therefore the information may be categorized), reaches our site of hairisnotforever and scans the keywords on the page. Then this kind of little robot makes a snapshot of the website. Then the algorithms take over and match the keywords inside the meta tags towards the text and stuff with your site. (Remember Search Engines avoid “see”, they are really NOT video or graphic (males happen to be visually oriented not Search engines like yahoo! ) therefore graphics are definitely not taken into account until you use the oll (derb) tag. ) The algorithms get more and even more sophisticated as time goes on and they search for content, keywords, phrases etc . (Remember classic content! )
2 . You may have no keywords in your destinazione tag hence the engine simply just looks at your articles.
So the happy couple figures ok lets position the word curly hair say, atlanta divorce attorneys sentence by least 3 x. NO! May do that. Excessive use of a keyword is a red-flag to a Internet search engine and you will be punished for it! It ought to be used and used frequently, but NOT over-used.
Now as you Google just for hair products using the phrase “balding”, the major search engines has the key phrase, and based upon a million variables decides what position for your specific key word, hairisnotforever will have, and rss feeds it out.
Hence our few figures vlif.in the actual hell. We all will also sell mascara, and they put in an image advert and the word wimperntusche in their keywords, without having any content for doing this. Well then being listed because the last of the last in the last for everyone looking for “mascara”. So just for this lesson the formula is usually:
“Content+Keywords in the content+Keywords in Meta tag. ”