Okay so now we know content is king. And lastly since i will be creating our very own blogs, (remember blogs is usually short slang for Blogs – which can be what all their “formal and official” brand is), the majority of our data is going to be “unique” and “Original”. Yet every now and then, since people are only our, and since all of us simply cannot “create” more and more info, we can copy data from other web sites. That is cool. There is no issue with that, UNLESS OF COURSE, you decide that “copying” and/or “linking” is simply better and postpone writing anything.
Now let me make this obvious. If you are offering a service to the people, where your main business is usually to offer out links to other places where people can get information, in other words you are a database where people come to get links, because you already does all the explore – that is certainly fine. Because what you will loose in content, you will constitute in “eyeballs” and “hits”. Remember the result of good search engine listings is just that. MORE GETS – EVEN MORE EYEBALLS – MORE PEOPLE VISITING. And content is definitely not the only parameter a great Search Engine examines. Not by a long taken.
This really is a critical point out keep in mind. The whole thing we will certainly talk about, every single method, via content to email to lists to no matter what, has nevertheless one aim in mind. To consistently and constantly enhance and build your website “hits”. To make certain you have an ever-growing “fan” club “motivated” because of the assistance you are selling, to come back. So please differentiate between the end goal as well as the methods. Content (discussed in our first article) is a technique towards the goal of getting classified by a good standing on a search results, and the target is to contain people work with and come to your website or weblog, and make a “buzz” regarding it. (We will certainly talk about this much later in our series. )
Let us resume content for the moment. In this article we are referring to something that almost all writers learn about and are knowledgeable about. Text, words and phrases, phrases. Unique, unique textual content.
So in order to continue on our personal fairly rational path, we all will now pay attention to the “text” and what has to be in it. Which in turn brings us towards the subject of “keywords”. Just before explaining what exactly these are and either their particular importance or perhaps total invalidity and worthlessness these days, (and this is on with debate) let us define keywords more cautiously.
If you have a site selling hair beauty supports, you will want to sell off your materials writing content material around whatever you are selling. Certainly if you produce something about the between different types of dishwashers, this is not likely to relate to the “subject matter” and articles of your web page. So you should write article content around flowing hair supplies. You can write article content on good hair care, to be able to dye flowing hair, how to get rid of split-ends, how often to shampoo or conditioner etc . and so forth
Our magic hair site is called “Hair Is Certainly not Forever”. Yet this is the site for the moment and we will keeping it as we go along. hairisnotforever even offers a blog. This fallenimmortals.apps-1and1.net blog we all will call up “SilkyFairHair” and we’ll put it, for the sake of our case in point in under the name of the proprietor who’s aptly named Mr. Nor Hair. Right now we have the following:
1 . Internet site – Mane Forever @ 2 . Blog – SilkyFairHair @ (this URL is fictional)
These types of names Are very important and so are the URL’s. (URL stands for General Resource Locater). So keep them in mind even as go along through these articles particularly when I reach the article around the importance of choosing the best name.
Hence Mr. Nor Hair and his wife, Mrs. Purple Frizzy hair work together. They will create the web page, get all of the necessary stuff to sell anything on it, set a couple of article content about hair and settle-back and wait for a people to come beating all their “virtual” door down. Very well as we state in Hebrew, “Boker Tov” (which actually means “Good Morning”), or as you say in English, “Knock. Knock. Good Morning! Any individual Home? inches
Okay the head of hair couple know about keywords. Hence they make articles through which EVERY term has the term hair in it (or balding). Although hair is the name of the game. They make sure their content material is classic, and once they may have written two HTML pages of hair articles, intentionally placed by way of a cousin the graphic artist (who is certainly bald) about the advertisements to get hair products and now they think they are carried out!
Woah! Not really by a PROLONGED SHOT! And here is just where it gets depressing intended for the uninitiated and non-dedicated people.
We will deal with the “keyword” issue. Keywords are like indices or if you wish, categories. A key word is a thing that the search engine looks for and validate (in our day), to use as one of many parameters on how to list your site.
The keywords we refer to are in two distinct and totally different spots. The primary in the web page header of the site. in what is known as the section with respect to “meta” tags. We is going to deal with the meta tag in a unique article, however let us simply say these are generally the keywords most search engine look for (with their “bots”) when visiting your websites. An example meta tag meant for keywords upon our internet site may look like this:
Again in our article(s) about meta tags we will go over these keywords, and meta tags, but for at this point take that as a given these are a few of the keywords which is in the meta tag.
When the Search Engine technology first shot to popularity and the meta tag were applied, the keywords tag was critical. Search engines like yahoo looked at the keywords inside the meta label and answered that was what the internet site was about and listed the website under those keywords. It was caught up on immediately, and humans getting the crafting devils they can be, began itemizing keywords that had nothing to do using their sites to be able to drive visitors the site. (Remember – the result is the oh-so-important one: Hits & Eyeballs)
So porno sites specifically, adopting this as yet an alternative “fool the engine” technique, would place keywords just like “hair”, “technology” etc . within their meta tags, and give the site an innocuous term and there you are, more traffic.
Consequently in the never ending battle Search Engines caught in, and do a few items. They deprecated the importance within the keywords inside the meta tags in respect to their methods, UNLESS the content on the site in fact did meet the keywords. Of course , this did not include enough simply because porn sites will place “real” articles around their very own stuff. I will give you a REALISTIC example that we find funny, but it is extremely serious.
In a single of my personal posts on my blog, you will see my biography which is found by search engines like yahoo. The other day We received a message from a flame of mine declaring “I freaked out. We googled you, under Wyatt Gross Copy writer, and you are linked with a site regarding tushy’s! inch So I travel and Google it, and sure enough in like the fifthly position are these claims: “Ted Gross’s Unofficial Biography – The actual Version by Tushy” as well as I just click and obtain led to an additional site (no url below as I tend not to want to publicize that site pertaining to obvious reasons) and I come to a adult site which usually ripped off, of all the content to the internet, MY profile helping put around the porn adverts. UGH! Nevertheless, you see that can be how crafting people are!
(Here we are never going to talk about “splogs” – which means “spam blogs” yet. But keep it in mind. )
Okay so what now happens — not in theory but in practice.
Two situations: 1 . You may have keywords in your meta marking (and you should have them! ) The little Search Engine “bot” (that is a computer program whose task it is to travelling around the Internet, never rests and never consumes and gets into all those porn sites as well!, and picks up information on PRETTY MUCH ALL sites and so the information could be categorized), goes to our internet site of hairisnotforever and scans the keywords on the webpage. Then this kind of little bot makes a overview of the web site. Then the algorithms take over and match the keywords in the meta tags to the text and stuff on your own site. (Remember Search Engines typically “see”, they are NOT video or graphic (males will be visually oriented not Search engines like google! ) consequently graphics aren’t taken into account until you use the in die jahre gekommen tag. ) The algorithms get more and more sophisticated as time goes on and they look for content, keywords, phrases and so forth (Remember first content! )
2 . You may have no keywords in your traguardo tag and so the engine merely looks at your content.
So the happy few figures fine lets position the word hair say, in each and every sentence by least 3 times. NO! Don’t do that. Excessive use of a key phrase is a red-flag to a Search Engine and you will be penalized for it! It should be used and used usually, but NOT over-used.
Now when you Google just for hair products using the expression “balding”, the Search Engine has the keyword, and based upon a million parameters decides what position to the specific key word, hairisnotforever may have, and rss feeds it out.
Hence our few figures the actual hell. We will also offer mascara, plus they put in an image advert plus the word wimpernbetonung in their keywords, without having virtually any content for this. Well then being listed simply because the last of this last from the last for anyone looking for “mascara”. So because of this lesson the formula is normally:
“Content+Keywords inside the content+Keywords in Meta indicate. ”