Lixil, maker of pioneering water and housing products, has set up a new entity, Lixil Windows Systems Pvt Ltd (LWSPL), after it had acquired 100% stake in DLF subsidiary, Star Alubuild Pvt Ltd, a curtain wall builder for commercial properties in India. LWSPL plans to service both retail and projects segments of the building materials market in the country.
In line with the government’s ‘Make in India’ vision, Lixil will manufacture products for retail business locally in its Manesar factory. This facility will cater to the market for premium homes and villas in India which require customised products and short delivery time frames.
The projects business segment of the company will import products from its Tostem Thai Co Ltd (TTC) facility in Thailand. This model will be “best” suited for large residential projects which require well engineered products, from a single source. This will also ensure last mile quality since the windows are pre-engineered (supplied in a box) making assembly and installation at site quick and easy.
Bijoy Mohan, CEO Lixil Asia Pacific said, “Asia is the key growth engine for Lixil globally. As Asia fuels the residential demand in the world and the burgeoning middle class becomes a catalyst in the housing sector; India and its people–that aspire for better homes- become a key focus of our growth journey. With this acquisition, our aim is to bring Lixil’s international expertise in making windows to the Indian market and provide a wide variety of choice and best in class quality products to the Indian consumers. We will provide the Indian consumer the technology, finesse and comfort that come with all our products. We are committed to India and will continue to make strategic investments to further consolidate our position in this fast-growing market.”
On the business model, Sandeep Mathur, general manager & director for LWSPL said, “The current outlook of the industry is optimistic. We plan to offer a full bundle of solutions to every segment of market. The fact that we will be manufacturing the finished window and not follow fabricator route will ensure consistency and reliability of quality far ahead of the existing industry standards.”
Lixil had acquired a controlling 100% stake in Star Alubuild India in March 2016 and shifted the business from ‘building facades’ to ‘windows’.