“This partnership gives us the opportunity to connect with the core audience that enjoy the show and at the same time, strengthen our lifestyle positioning,” marketing and communication head Sandeep Shukla says.

Homegrown bathroom and lighting solutions brand Jaquar has joined hands with Star World for its flagship show Koffee with Karan. It is the official lifestyle partner for the sixth season of the show starring star host Karan Johar, which premiers on October 21.

Commenting on the partnership, the company’s head for marketing and communication Sandeep Shukla says, “We are excited to partner with Star World for its flagship show, Koffee with Karan that takes viewers up-close to their favourite film personalities. This partnership gives us the opportunity to connect with the core audience that enjoy the show and at the same time, strengthen our lifestyle positioning.”

Shukla adds, “Karan Johar’s inimitable mastery of the genre, reflects in the longevity of the show is akin to Jaquar’s leadership in the bathroom segment, where it has turned a purely functional space like the bathroom into an aspirational one. Now with the increased visibility of Jaquar Lighting and with Deepika Padulone as its brand ambassador, the brand values of Jaquar and KwK match beautifully.”As the style partner of the show, Jaquar Group will refresh each guest with its most extensive and wide range of concepts and products, he informs.