Every year the international interiors show imm cologne presents a different, very personal vision of contemporary living, created by hot young designers and design teams from around the world. Over an area of around 180 sqm, ‘Das Haus – Interiors on Stage’ is constructed and fully furnished in accordance with the plans of the nominated designer. The simulated home transports visitors to unique worlds, sometimes cosy or elegant, sometimes minimalist or fantastically designed. In January 2019, Studio Truly Truly will turn Das Haus into an experiment in living itself. “We’re delighted to blaze a trail for inquisitive design with our version of Das Haus. We see the project as an opportunity to question some of the typical ways our living environment operates and to work up alternatives. The space that we’re developing for Das Haus will be unfamiliar yet inviting at the same time – in a balance between abstraction and warmth,” say designers Kate and Jeol Booy of Truly Truly, Australia. Going by its name, the firm aims to serve as a reminder to do things properly, honestly and skilfully, and to not lose one’s own way.
Founded in 2014, Truly Truly has distinguished itself not only by its work for institutions such as the Nationaal Glasmuseum in Leerdam and the Textiel Museum in Tilburg, but also through a series of exceptional products for brands like Tacchini Italia, Dexter, IKEA and Rakumba. Working at the interface between the worlds of industry and art, its designers design products and objects for interiors, lighting, textiles and spaces.
“With Studio Truly Truly, we have secured representatives of the younger design generation who are just as multicultural as they are interdisciplinary,” comments Dick Spierenburg, creative director of immcologne. “I’m afraid they’re going to turn Das Haus on its head! But that’s exactly what we want: to always open new perspectives on living options.”
Das Haus – Half Portrait of the Designer, Half Model HomeThe ‘Das Haus – Interiors on Stage’ installation simulates a residential house at the international interiors show imm cologne. Every year, a new designer is nominated and, based on their plans and designs, the fair organises the erection of approximately 180sqm house in the Pure Editions area, Hall 3.1. The furniture, colours, materials, lighting and accessories are also selected by the designer, rendering the finished house an individual, integrated configuration of interior design. The project thereby deals not just with contemporary furnishing trends but also with people’s aspirations as well as social change.