Tiles titan Somany Ceramics Ltd has introduced its French Collection of bath fittings in the premium segment, in a bid to strengthen its position in the product platform vis-a-vis seasoned players.
“The launch of this collection reiterates our promise of bringing the most fascinating and technologically advanced products for our valued customers in India. The addition of the new collection will strengthen our product portfolio and will continue to help us expand our consumer base,” the company’s MD Abhishek Somany has said.
He added, “The smart bathroom and toilet trend is here to stay as consumers get more environment and health conscious, and this collection caters to this growing segment. We are confident that the French collection will be a resounding success as it has been created keeping in mind the modern contemporary housing needs of consumers. With this launch, we hope to establish ourselves firmly in the industry on par with any domestic and international player.”
As the effects of global warming and climate change continue to take an ever-increasing toll on the planet, sustainable living is becoming a priority, Somany said. Therefore, he added, construction companies, globally and in India, are centered on the development of smart buildings with features like smart bathrooms to promote sustainable development and efficient energy management. Smart bathrooms offer optimally integrated solutions such as smart toilets, automatic flush systems, and automatic faucets which form of a part of our French Collection. The demand for smart bathrooms, especially in urban areas and among rising affluent Indians, is increasing significantly as consumers move towards the trend of energy conservation adoption and maintain high standards of hygiene.
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“The French Collection is luxurious and its smart product line is inspired by the unique elements of French heritage while taking design aesthetics into cognizance making it a truly world-class product line. The faucet collection has over eight series ranging from basin faucets, wall mixers, diverters, and showers, along with LED showers, mirrors, and accessories. The series like Prada in Black and Rose Gold hues, and Chanel the in the sheer golden finish would transform your bathroom space into a flamboyant haven. The Jazz and Odette series, the global design award winners are an epitome of design and magnificence – Reddot and IF Design award.”
The price range for the French collection varies from one series to other, starting from Rs 1,25,000 for the Vida series to Rs 1,70,500 for the Chanel series complete bathroom range. The new collection is available across the country at Somany Franchisee stores and experience centres.