• Home
  • Products
  • Channel
    • Channel
    • About Channel Offers
    • Channel Offer Listing
    • Channel Updates
    • Set up your Channel Offer
  • Realty
    • Realty
    • Realty Commercial
    • Realty Residential
    • Realty Retail
  • Management
  • IKC
    • IKC
    • Awards
    • Report 2019
    • Gallery
  • Videos
    • Videos
    • India Kitchen Congress
    • Conversations
  • Newsletter
  • Services
  • Contact Us
Log In

Submit a Video
User Panel Banner
Log In

  • Home
  • Products
  • Channel
    • About Channel Offers
    • Channel Offer Listing
    • Channel Updates
    • Set up your Channel Offer
  • Realty
    • Realty Commercial
    • Realty Residential
    • Realty Retail
  • Management
  • IKC
    • Awards
    • Report 2019
    • Gallery
  • Videos
    • India Kitchen Congress
    • Conversations
  • Newsletter
  • Services
  • Contact Us
HomeNewsCorporateDesign is the Key Driver of Business, says Radhika Viswanathan
Radhika Viswanathan

Design is the Key Driver of Business, says Radhika Viswanathan

  • May 2, 2019
  • 0 comments
  • Sourcing Hardware
  • Posted in CorporateNews
  • 0
  • Tweet
  • Share 0
  • +1
  • LinkedIn 0

Seasoned design leader invokes Steve Jobs while asserting that a design-led approach is what will take good organisations towards greatness

“Most people make the mistake of thinking that design is what it looks like. People think it’s this veneer, that designers are handed this box and told to ‘make it look good’. That is not what we think design is. It’s not what it looks and feels like. Design is how it works.” – Steve Jobs

In a globalised world where technology is ever changing, companies will have to focus lots more on design to be successful. Just as Jobs did at Apple, where it was not only the product that was replete with design thought but also the way it was communicated, packed, retailed and serviced.

As incomes rise, the aspirations of customers are also growing and so is their awareness about design. No wonder ‘design’ is today the key to the survival of the product.

“When we look at our own craft traditions, we see a highly evolved design sensibility. We see evidence of it in architectural detailing, furniture, utensils, textiles, jewellery, everywhere, not just in elite homes. Craft and design have been so much a part of our lives that we barely noticed it,” says IIID Delhi Chapter chairperson Radhika Viswanathan.

Viswanathan is a seasoned designer, who besides wearing the IIID cap, is also faculty for design at School of Planning and Architecture, New Delhi. At India Kitchen Congress, she will be talking about why it’s vital for enterprises to take cognisance of the growing significance of design, and how they can include ‘design thought’ in all functions of their business, including the product.

Related Posts

Sanitaryware
0 comments
CorporateRoca News

Swiss Luxury Sanitaryware Brand Laufen Opens Outlet in Gurugram

0 comments
*Corporate

CRI Wins National Energy Conservation Award 2019 in Pumps

0 comments
*Corporate

Second Johnson Tiles Experience Centre Comes up in Pune

Ultra Silent Pipes and Fittings

ULTRA SILENT POLYPROPYLENE PIPES

  • May 1, 2019
  • 0 comments
WC Unit

COMPACT, ADAPTABLE WATER CLOSET

  • May 2, 2019
  • 0 comments

Share this

About author

Sourcing Hardware

Related Posts

Sanitaryware
0 comments
CorporateRoca News

Swiss Luxury Sanitaryware Brand Laufen Opens Outlet in Gurugram

0 comments
*Corporate

CRI Wins National Energy Conservation Award 2019 in Pumps

0 comments
*Corporate

Second Johnson Tiles Experience Centre Comes up in Pune

0 comments
*Corporate

Kohler Launches Second Experience Centre in Mumbai

Tags

  • IIID
  • IIID Delhi
  • IIID Delhi Chapter
  • India Kitchen Congress
  • Radhika Viswanathan

Do not miss

Sanitaryware
0 comments
CorporateRoca News

Swiss Luxury Sanitaryware Brand Laufen Opens Outlet in Gurugram

  • About us
  • Advertise with us
  • Contact Us
  • Privacy Policy
  • Newsletter
  • About Channel Offers
Got a hot tip? Send it to us!

Your Name (required)

Your Email (required)

Subject

Your Message

Got a hot tip? Send it to us!

Your Name (required)

Your Email (required)

Video URL

Attach Video

Category
SportNewsTechMusic

Your Message