Bathroom fittings leader Jaquar Group is setting up a display centre in Market of India, which is coming up in SPR City in Chennai. The display centre will provide full service support to its customers in the region, and enhance their experience as they engage with the bespoke range of Jaquar bathroom and lighting solutions. The company has recently signed an MOU with SPR Group, the real estate developer to this effect.

As part of the MOU while Jaquar will set up its display centre, the real estate developer SPR Group will procure and use Jaquar products in the SPR City project. To mark the partnership and as a novel CSR initiative, Jaquar and SPR Group have planted over 1,000 saplings within SPR City, which will have over 5,00,000 sft of green space spread across the property.

“The centre will feature complete bathroom vignettes with demonstration spaces for rain shower enclosures, freestanding bathtubs to give hands-on experience to customers as they interact with specialists,” says Rajesh Mehra, director and promoter of Jaquar Group. It will also enable Jaquar to expand its presence in the region, as Market of India is expected to grow into India’s largest trading hub attracting wholesalers, retailers, and semi-retailers from across the country and globe.

“It is indeed an honour for Jaquar to be associated with such a prestigious project. This association with SPR Group and setting up of a display centre at Market of India underlines the brand’s commitment towards providing consumers with quality products and expanding our market presence even further,” adds Mehra.

Commenting on the MOU, SPR Group’s managing director Hitech Kawad states, “At SPR, we strive to deliver projects that subscribe to the finest international standards on design, development and customer satisfaction. Our association with Jaquar reaffirms our commitment to delivering the highest quality to our customers. Jaquar is a trusted global brand with the finest products in the industry, and we are excited to partner with them for the SPR City project that will change the landscape of Chennai and redefine living standards.”