New Delhi-based S N Industries, owner of the Yen brand, is expanding its channel network for door closing devices in the west, south and north. “We have 15 wholesalers and distributors in the north, covering Rajasthan, Haryana and Madhya Pradesh. Now, we will expand in the south, west and the east. Our company will appoint 10 channel partners in the uncharted regions of the country,” says the company’s CEO Tarun Sethi.

According to Sethi, the channel partners will have to invest in stock and network with retailers in their local area.”We will support them with in-shop branding and other advertisement materials. We will also pass on trade enquires being generated from online platforms.” Sethi is upbeat about the upswing in sales in the coming months. “I think that our sales have only grown after GST implementation, and they will further grow in the future.”

S N Industries‘ door closing devices, Sethi informs, are manufactured at its factory in Anand Parbat in New Delhi. “The entire range of components is fabricated at our modern manufacturing unit, which is equipped with latest machines. This enables us to deliver excellent quality products which are durable and known for their tolerance and unmatched strength. Our reliable and high-quality products have set new benchmarks in the Indian hardware markets, and have helped us in attaining 100% client satisfaction.”