Tile maker Somany Ceramics has signed up Bollywood superstar Salman Khan as its brand ambassador. This alliance of leaders will be visible soon in Somany’s new advertising campaign, which will have ‘zameen se judey‘ as its tagline. The aim of this campaign is to showcase the company’s humble and rooted approach.

Through the campaign featuring Khan, Somany aims to bring forth its ethos of ‘no matter how high you soar or how successful you are, you should always be rooted and remain grounded’. The Somany-Khan duo will be presented through an innovative 360-degree campaign, which would include outdoor, TVC, social media and other forms of branding.

“Both Somany Ceramics and Salman Khan have one thing in common; the fact that both have established themselves as unchallenged leaders in their respective industry. Somany has an ever-growing consumer base, while Salman is a unanimously loved and respected superstar whose body of work resonates with the audience. With Salman’s mass appeal, which cuts across different strata of society, we endeavour to reach out and establish ourselves with the masses. We are honoured to have him as the face of Somany Ceramics,” remarked Abhishek Somany, managing director of Somany Ceramics while commenting on the association.

Speaking about being the face of Somany Ceramics, Khan said, “Whether its style, quality or technological brilliance, Somany’s determined pursuit of delivering excellence has placed the brand in an illustrious bracket. I am glad to be the face of the brand, as I believe that Somany’s brand values resonate with my persona.”