The jury for the Red Dot Award: Brands & Communication Design 2019 is full of enthusiasm. The international experts have bestowed the distinction “Red Dot: Brand of the Year” on the Global bathroom solutions and kitchen fittings major Grohe AG has been conferred with ‘Red Dot: Brand of the Year’. The company has won from “8,697” entries. It will receive the trophy on November 1 in the Award ceremony in Konzerthaus Berlin, hosting an exclusive audience of 1,400 invited guests, the company said. The Red Dot Award is an international design competition for product design, communication design and design concepts.

“We are delighted about the award. It is an appreciation of the GROHE brand and its employees across more than 150 countries, who represent a consistent brand experience day in day out. At the same time, it recognises the new path we took to emotionally charge the GROHE brand and its products in a holistic context, which gives it relevance way beyond the sanitary industry,” said the company‘s CEO Thomas Fuhr.

Dr Peter Zec, founder and CEO of the Red Dot Award added: “Winning over the Red Dot Jury is no easy task. Our experts are very critical and inspect all of the entries very closely based on strict criteria before reaching a decision regarding a distinction. They also demonstrated this careful approach in particular in the newly introduced section for brands. All the more reason for the laureates of the Red Dot: Brand of the Year distinction to be proud of winning over the jury in all regards. Their leading position in brand communication is proof of their success in conveying a consistent brand image across different channels. I wish to congratulate the deserved laureates on their excellent performance and look forward to handing over their trophy to them in person as a symbol of their outstanding success in the Red Dot Award.”

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