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HomeYouTubeDigital Transformation in Retail

Digital Transformation in Retail

  • August 30, 2019
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Harshavardhan Chauhan, central head of Marketing & Digital Transformation at DLF Shopping Malls, explains that the day is not far when retailers will be able to provide a seamless world to their customers, where they can engage with the brand without having to cross any fractured lines. “For customer-centricity, retailers should focus on the twin aspects of physical and digital engagement,” says Chauhan.

He lists out consumer-centricity, data-driven business decisions and technology innovations as the key trends that will shape the retail space.

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Tags

  • Consumer Experience
  • Customer-centricity
  • Digital Engagement
  • DLF Mall
  • Phygital
  • Retail

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