New Delhi-based AIPL Zorro is optimistic about the prospects of its waterproofing construction chemical, and hardware. The company’s bullishness stems from the government’s Budget that proposes interest deduction up to Rs 3.5 lakh for affordable housing, as against Rs 2 lakh earlier.
“Interest deduction up to Rs 3.5 lakh for affordable housing, as against Rs 2 lakh earlier, will now be available until March 31, 2020. This will allow more people to buy homes, subsequently allowing developers to come out with more projects. It will create more opportunities and drive sales for AIPL Zorro for its waterproofing construction chemical and hardware products,” AIPL Zorro’s VP for sales Aseem Kumar Singh says.
Noting that Pradhan Mantri Awas Yojana–Gramin (PMAY-G) aims to achieve Housing for All by 2022, and has cut the number of days required to complete construction to 114 days, Singh says: “We are expecting a simultaneous spike in the sale of homes and our corresponding construction and housing chemicals. We will be boosting the sales of our construction chemical products by investing more in their marketing. Because the government has expanded the footprint by cutting interest rates, we are expecting a spike in the sales of our products through PMAY-G.”