Power tools major Bosch is set to amplify consumer experience across India, by enabling users to get hands-on experience of operating cordless tools. The company has launched Cordless matlab Bosch campaign, which will bring live power tools to consumers across numerous cities through mobile van demonstration vehicles. Started on September 9, the campaign will continue for six months.
Speaking about the campaign, Panish P K, Bosch’s regional business director for India and SAARC said, “Here, at Bosch Power Tools, our vision is to drive technical development in the industry for Indian consumers. From having the smallest and most powerful batteries on the market to introducing cordless tools to replace their corded predecessors, Bosch aims to advance into a new dimension of performance and excellence.”
The Cordless Matlab Bosch campaign had earlier been executed across 40 cities through demo zones at channel partner outlets. This time the initiative will touch another 50 cities through the experiential mobile vans. The mobile campaign was started in Kolkata, Delhi, Cochin, Ahmedabad, Pune, Hyderabad, Chennai, Bangalore, Ludhiana and Lucknow. Through the mobile vans, Bosch executives will engage and educate consumers on the availability and benefits of quality cordless power tools in the market. They will also improve the availability of the range by reaching across cities through the vehicles.
Panish added, “Some of these cordless tools for professionals are optimised with ProCore18V batteries for maximum performance and efficiency, making cordless tools better than corded tools for the first time in the history of machine and tool making. Design and quality being key, the cordless range will offer all the conveniences of going cordless without added bulkiness or weight, encouraging every workman in the country to go cordless, thereby spearheading the vision of our campaign – Cordless matlab Bosch.”
Cordless power tools enable tradesmen and blue-collar workers to work flexibly without the constraints of wires or cables while maintaining efficiency, power and safety. As part of the mobile van experience, customers can participate in a hands-on demonstration of Bosch’s lithium-ion battery-powered screwdriver, the Bosch Go, which has push-and-go functionality. The cordless range on display will also include power drill drivers, high power impact wrenches, robust hammer drills, high-speed impact drills, ABR enabled impact drivers, flexible drill drivers and the GSR 120-LI, a 12V cordless drill driver, re-introduced with an exclusive jacket packaging designed for India.