Pune-based RR Living has entered into an exclusive partnership for trading German Schüller and next125 kitchens across the country
“Our mission is to develop franchises of Made in Germany quality kitchens across India. Schüller is the second-largest brand with a varied portfolio of Schüller C collection for the premium market and next 125 with a niche segment,” says the company’s managing partner Sanjay Bhatia.
“The objective for partnering with Schuller is clear as they are the only company in Germany that offers solutions for both market segments. With one of the largest production capacities, they are a quality-driven company with the exclusivity of Blum drawers systems which no other company has. Our trading partner in various cities will have the advantage to give their clients the best of both the product lines depending on taste and budget,” he adds.
Giving the details of the channel expansion plan, he says, “We have a master franchise showroom in Pune. It is one of the largest kitchen showrooms in the city. Also, we have franchisee stores in Delhi and Chandigarh. We are looking at offering franchises to partners that share the passion and vision of the German Kitchen with us. We are looking ahead to develop at least three more franchises in 2020.”
The company, Bhatia informs, will handhold the channel partners by supporting them with display designing; kitchen design software; design team, sales force, and installation training; order processing; delivery; after-sale support; marketing POS; and CRM. “Investment will vary from case to case and can be decided mutually between trading partner and us,” he adds.