Plywood, decorative laminates and veneers major Century Plyboards India Ltd (CPIL) has launched CenturyArena, an exclusive veneer boutique in New Delhi. Set up strategically at city’s Kirti Nagar, the furniture hub of north India, the 2000-sft experience centre aims to capture the imagination of consumers with its wide range of the product portfolio. CIPL markets products under its CenturyPly brand.
“This exclusive boutique store is a stepping stone towards the larger goal to transform the consumer buying market in the country,” the company’s president for decoratives division Shankho Chowdhury said. “CenturyPly has always been a consumer-oriented brand, and consumer convenience is of utter importance to us. Delhi happens to be an important hub for veneers in the entire NCR region as well as North India. Thus, our consumers will have easier access to a large category of veneers under one single roof. This store entails the capacity of the single largest veneer display in NCR region. Our unique centre aims to be conjoint between the consumers and the company, where both experience and trade expectations meet,” he added.
Veneer, Chowdhury observed, has been established as an important element in the decorative industry. It has a diverse trend and pattern that varies from one region to other. With novelties in decoratives emerging day by day, the consumer preference has become more “flamboyant” as they take utmost care to decide on design and colour texture of decorative materials like veneers for interiors. “They prefer to properly experience, compare combinations, product quality and servicing of brands before investing.”
He added, “The company further envisions expanding its footprint in Kolkata by opening its third exclusive CenturyArena store. It also has plans to expand in other locations with similar or smaller formats called Century Arena Express, which will give the opportunity to the consumers to experience the Century range of products.”