Delhi-based R P Locks Company, owner of the iconic Harrison lock brand, is scouting for channel partners across the country for its newly launched kitchen accessories range. The series includes tandem box, pantry unit, swing corner, slides, hinges, gas spring and drawer handles, with which the company is aiming to capture the imagination of modern homemakers.
“The house of Harrison now fulfils the long and cherished demand of every modern Indian housewife by introducing a new range under its brand ‘The Kitchen’, which is an exclusive and convenient drawer management system for every modern kitchen,” says the company’s managing director Umang Monga.
According to Monga, The Kitchen range addresses the growing desire of working women and homemakers to have kitchens that are cluster-free, offer ease of operation and maximum space utilisation, besides appearing sleek and modern. “We shall facilitate every housewife to buy the entire kitchen hardware from our reliable and trusted brand. We believe that our new range will replace the traditional kitchen with trendy kitchens.” This, he stresses, is bound to open a big business opportunity. “Thus, the distribution network has an excellent opportunity to be associated with Harrison, as distributor and dealer and earn benefits of a growing modular kitchen business in every nook and corner.”
Earlier the locks and security solutions major had revealed to SH that it was working on a three-pronged market strategy to increase its channel network. Monga said the company was aiming to double the distributor count by 2020, and take the dealer count to over a lakh. To achieve the goal, the company was focusing on the existing network base and new markets.