Online payment service provider PayU has announced the integration of its services with multichannel customer relationship management (CRM) software provider Zoho CRM. The integration helps Indian merchants who are looking to digitise their entire sales cycle, and use Pay U’s payment collection and tracking along with a multichannel CRM platform to drive sales and grow their business, according to PTI.

Due to the use of conventional and often disorganised methods, businesses are forced to track their customer’s payment information and history in online payment gateways, and then log into a different CRM system to track their sales pipeline and manually close their deals. By partnering with Zoho CRM, PayU aims to break this ‘siloed approach and simplify payment processes by streamlining payment collection, tracking and reconciliation.

Partnering with PayU will help Zoho CRM leverage the former’s customised payment processing solutions. This partnership will enable Indian businesses to process online payments from a secure payment channel. It will also allow them to close deals faster while meeting customer demand for convenient online payment methods.

“Being the industry leader in payment services in India, PayU understands the payment business and aces in solving payment-related issues for Indian merchants, enabling their growth in the digital ecosystem. With this partnership, Indian businesses will be able to manage their client’s information, business and their payments – all from one place. With this association, we are expecting a surge in PayU India’s business, since all the merchants using Pay U’s payment functionality on the Zoho CRM dashboard will be registered as PayU merchants as well,” said Nameet Potnis, VP-marketing & growth
at PayU.

Raju Vegesna, chief evangelist, Zoho Corporation, said, “We consider Zoho CRM’s integration with PayU as a great first step for further collaboration and a strong partnership. Our association with PayU India helps Indian businesses reach more customers and grow their business, while also offering a seamless hyper-local solution to accept online payments.” The PayU integration for Zoho CRM is available exclusively for Indian customers through Zoho Marketplace.