Luxury bath and kitchen brand Kohler has launched its second experience centre in Mumbai for architects, designers, and end consumers. Located at the city’s Shakti Mills, the 16,000-sft experience centre is spread across two floors to host four ‘distinct’ zones.

“Kohler experience centres signify a paradigm shift in our retail experience globally. With the new Kohler experience centre in Mumbai, we aim to further elevate our retail experience for consumers by bringing to life the exclusive range of our products. The centre also celebrates creativity and will bring to life, the state-of-the-art designs from distinguished architects and designers in India. With this experience centre, we seek to inspire architects, designers and consumers with an interactive and immersive experience,” says David Kohler, president and CEO, Kohler Co.

Salil Sadanandan, president, Kohler K&B India, Middle East, and Sub Saharan Africa, adds, “The new Kohler experience centre will see innovative designs and technology from India’s finest architects, and designers converge under one roof. The state-of-the-art facility will take retail experiences up a notch, featuring the best of Kohler products and finishes. The experience centre will also feature our premium brand Kallista and our limited line of products in partnership with Manchester United.”

A key highlight of the company’s Mumbai experience centre, Kohler underscores, is the inspiration zone that features design suites of seven top Indian and global architects. “These were conceptualised to showcase the endless possibilities in luxury bathroom spaces by some of the top architecture and design talents, each of which features Kohler’s finest products under a distinct theme.”

The zones in the experience centre highlight Kohler’s journey of product innovation and performance. The centre also features interactive and LIVE product displays, a fully equipped co-working space, and a warehouse area with a dedicated modular space that helps customers pick the right products for their projects. It also entails a product area that houses Kohler Artist Editions, Kohler’s range of connected products, the Kohler-Manchester United co-branded products, and Kallista, all under one roof. The experience centre has been designed by Mumbai-based award-winning architecture firm ZZ Architects.