Laufen Bathrooms AG, the Swiss luxury sanitaryware specialist, has launched its display studio in Gurugram, Haryana. It will showcase the new product range in WCs, faucets, washbasins, and bathtubs in the 5,000-plus sft area of Roca Display Studio. Laufen is one of the six brands under the umbrella of Roca Group, which includes brands such as Armani Roca, Johnson Suisse, Roca and Parryware.
Established in 1892, Laufen Bathrooms is headquartered in Laufen near Basel in Switzerland. It operates eight manufacturing sites in central Europe with footprints in Switzerland, Austria, the Czech Republic and Poland. The company has 2500 employees and sales offices in 44 countries. Since 1999, Laufen is the premium global brand of the family-owned Roca Group that employs over 24,000 people and has 82 production sites in 19 countries.
The company has collaborations with design companies of Kartell and Alessi, and internationally renowned designers Marcel Wanders, Patricia Urquiola, Konstantin Grcic, Ludovica+Roberto Palomba, Stefano Giovannoni, Toan Nguyen, Andreas Dimitriadis and Peter Wirz.
“We are thrilled to introduce Laufen range of sanitaryware to individuals who seek luxury, opulence and design in bathrooms. It is for the first time that Laufen products will be available to consumers in northern India, helping them to make a choice based on their interest and needs. The launch of new bathroom collections and new exciting consumer offers re-emphasises our commitment towards providing the best to the consumers. With this launch we are elevating our retail experience, allowing end consumers, architects and designers to have an interactive and immersive experience with Roca’s global range of bathroom brands and products,” K E Ranganathan, managing director, Roca Bathroom Products said.
With this launch, the Gurugram studio joins Chennai and Mumbai studios that carry the Laufen product portfolio. Roca Display studio is one of the six display studios across the country; the other cities include Chennai, Mumbai, Kochi, Lucknow and Chandigarh.