Eyeing to tap into the country’s evolving bathroom market, Roca Bathroom Products Pvt Ltd (RBPPL) has launched Karnataka’s maiden display studio in Bengaluru. Spread across an area of 4,400 sft, this would be company’s seventh display studio in the country after Delhi-NCR, Mumbai, Kochi, Lucknow, Chandigarh, and Chennai.
“We are delighted to launch our first display studio in one of our key markets – Bengaluru that has contributed to the success of our brands. With the growing disposable income and aspirations of individuals in urban cities, customers are opting for more upmarket bathroom fixture resonating individual’s style,” said the company’s managing director KE Ranganathan. “This store exhibits the finest collections from Swiss major Laufen and World’s No-1 brand Roca’s futuristic products and intelligent device.
The luxury designs from Parryware are also on the play for customers, architects, designers and our trade partners. Addition of seventh display studio in India fortifies our commitment for the market, showcasing the vast array of products offered by our company across brands and price segment,” he added.
According to Ranganathan, the display studio will exhibit an array of products and offerings, including faucets, bathtubs, basins, WCs, showers, kitchen sinks, and bathroom furniture, among others. It will add as an experience centre for architects, dealer partners, designers, and customers.
The display studio will also have training sessions for channel partners and plumbing contractors. In India, RBPPL consists of five brands – Armani Roca, Laufen, Roca, Parryware and Johnson Pedder under its umbrella – each offering a “unique” bathroom range and catering to different segments of the society.