In a bid to strengthen its leadership in the water heater category in the country, AO Smith today launched a “technologically-advanced” and “path-breaking” water purifier the X7+. The company’s water purifier has a patented side stream RO membrane, an 8-stage purification, and TDS Max technology for purifying water with a TDS level of up to 3000 ppm. The new product comes with mineralizer technology, ensuring that the consumer gets purified water from any source of water – municipal water, borewell or tanker water amongst other sources, the company said.

“We have been gaining the trust of consumers ever since we entered the water purifier category. Over the last few years, AO Smith has introduced many unique innovations in the Indian market. Furthermore, the company has always been a premium brand offering technologically-advanced solutions in both water heater and water purifier categories. Our latest innovation, the X7+, is unique as it can maintain purity levels irrespective of the source of water. This product stands as a testimony to our commitment towards understanding the customers’ needs,” the company’s managing director Parag Kulkarni said.

“We are growing ahead of the market consistently, thanks to the patronage of the consumers. This inspires us to innovate and offer solutions for not just the problems of today but also of tomorrow. We are confident that our best-in-class water purifiers will generate significant interest and demand across the country. We’re committed to raising the bar further in both water heaters and water purifiers category,” Kulkarni added.