After foraying into the flooring segment in 2018, Welspun Flooring Ltd, fully integrated and independent flooring vertical of $2.7 billion Welspun Group, has inaugurated its manufacturing facility in Hyderabad, Telangana, in a bid to intensify its focus on diverse “innovative” products.

Set up with an investment of Rs 1,100 crore, the facility is spread across 200 acres, employs around 1600 members and has implemented strict safety and hygiene measures. Equipped with some of the “finest” machinery, it creates unique colour options, combinations and caters to any kind of shade requirement, the company said.

The plant is equipped to manufacture a wide variety of products ranging from carpet tiles, greens (artificial grass) and broadloom carpets (wall-to-wall carpet) to the patented and “technologically advanced” product – the Click-N-Lock tiles. Post completion of all phases, the facility will have a production capacity of 40 million sqm annually, it added.

“Welspun over the years has built a strong consumer trust through innovative product lines in the domestic as well as international markets. Our retail brands like Welspun & Spaces has gained high consumer acceptance and continues to drive our growth in the evolving domestic market. We are now entering another exciting phase of our growth with a foray into the flooring segment. This emerging business is poised to benefit from the synergies with our existing businesses and large customer base, thereby creating a strong domestic as well as global growth opportunity.

I am confident that through our new innovative product offerings in flooring, we will create a differentiation for ourselves to drive the next phase of our growth and further consolidate our global leadership position,” B K Goenka, chairman, Welspun Group said in a press release.

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Mukesh Savlani, president & CEO for Welspun Flooring’s international business, said, “In line with our aim to disrupt and transform both, the new homes and renovation segments, of the Rs 350 billion Indian tiles market, we are delighted to launch our first state-of-the-art manufacturing facility in Hyderabad. On the back of the facility’s advanced capabilities and infrastructure, we look forward to offering innovative solutions to our discerning consumers in India and globally.

With the introduction of stone polymer composite tiles and the use of industry-defining technology, we are confident of bringing about a paradigm shift in the consumer mindset when it comes to flooring. Our vast range of innovative products comes with a promise of being assembled within a day.”