Global bath major Kohler has entered the third year of the ‘Colours by KOHLER’ campaign by featuring brand ambassador Twinkle Khanna, the actress-turned-interior designer.
“With the pandemic building mental stress and affecting wellbeing, the consumer today is looking beyond the product and seeking inspiration and comfort. Looking at the current scenario, we have analysed bath spaces have become a perfect place to escape, and the home is the new sanctuary where colours would play a huge role in the psychological revival of consumers,” Salil Sadanandan, president for kitchen and bath Kohler brand K&B South Asia, Middle East & SSA said in a press release.
“Colours play a very important role in our everyday life, especially when it comes to home décor such as your bath space. Shades of colours are a quick and easy way to enhance the space and keeping it warm and inviting. It is only now that we are realising how important a bathroom is, it is almost like a sacred space because it is the only place you are alone. With this exquisite range of colours infusing new character to bath spaces, bathrooms will never be white or boring again. Colours by Kohler India Palette has mesmerising hues from the collection that ranges from Peacock, Thunder Grey, Truffle and is a bright and optimistic addition to escape in your personal reserve,” Twinkle Khanna said.