Aligning with the evolving market trends and changing consumer preferences, Orient Electric Ltd (OEL) has launched its new decorative water heaters range with “alluring” designs and finishes, the company said. The new range includes storage and instant water heaters range that aim to enhance the style quotient of the contemporary kitchens and bathrooms, it added.

“Consumer’s expectation about product functionality, reliability and aesthetics has increased manifold and thus we are routinely introducing products that address their evolving needs. We are one the country’s fastest-growing brands in the water heaters segment and are proud to be the first to introduce a complete line-up of decorative water heaters,” Salil Kappoor, the company’s business head for home appliances said in a press release.

“The new range is not only built on aesthetics but is also technologically advanced and energy-efficient. We are hopeful that this will help us to cater to the premium and aspirational needs of the customers and further strengthen our premium positioning in the home appliances segment. Also, with approaching festive season, we are expecting good demand over the next few months,” Kappoor added.

According to the OEL official, the new models include Aura Neo Art instant water heater with designer marble finish, and BEE 5-star rated Evapro PC and Gusto Art storage water heaters in varied designs and different capacities to suit aesthetic preferences and usage requirements.

“The salient features of our new decorative storage water heater range are Ultra-diamond glassline tank for durability, glassline-coated heating element for better heating, magnesium anode rod for enhanced tank life, multifunction valve for enhanced safety, PUF insulation for better heat retention, and pressure bearing capacity of up to 8 bar which makes them ideal for use in high-rise buildings. Pricing for Orient’s new decorative range of water heaters starts at Rs 5990.”