Water heating and treatment major AO Smith India Water Products Pvt Ltd has announced the addition of the ‘ProPlanet’ series, the country’s maiden 5-star-rated water purifiers in terms of water savings, the company said in a press release. The ProPlanet water purifiers are equipped with reverse osmosis (RO) and Silver Charged Membrane Technology (SCMT) that provides 100% RO-purified, baby-safe water, using an 8-stage purification process, it added.
The company is a subsidiary American AO Smith Corporation.
“AO Smith has been gaining the trust of consumers ever since we entered the water purifier category. AO Smith has always been a premium brand with style, quality and technology being its hallmarks. Today’s consumers have a greater inclination for advanced purification technologies when it comes to drinking water and this has resulted in increased demand for such water purifiers in the country. We have always believed in introducing products that are energy-efficient, environmentally-friendly and sustainable. The ProPlanet series, which has raised the bar in its segment yet again, is designed for the discerning consumers who are both environmentally-conscious, as well as health-conscious. This water purifier helps save water and promotes a greener environment,” the company’s managing director Parag Kulkarni said.
According to Kulkarni, the company’s “unique” RO and SCMT offers a more superior purification technology than UV (Ultra Violet), UF (Ultra Filtration), and MF (Micro Filtration) as it not only removes bacteria, virus, and cysts but also colloids, particulates and endotoxins.
“The water purifier also ensures that water retains natural taste with essential minerals using Alkaline Min-Tech and also saves water with a 60% recovery rate, the highest in the industry, through its Advanced Recovery Technology (ART MAX). It ensures all-time freshwater with in-tank UV purification. The series also comes with a smart Intelli-display panel and has a ProHealth indicator, Green Leaf indicator and Go Green Indicator that shows the consumption of baby-safe water and the extent of water saved after completion of each cycle. The product comes with a one-year comprehensive warranty that includes RO membrane and filters,” he added.
The ProPlanet water purifier, he informed, is now available in over 50 cities across the country, and “the customer response from tier-II and tier-III markets are as positive as we received from the metros,” Kulkarni also added.